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Mariana Lopes

@marianalopes2

Employer Branding and Talent Attraction Specialist at Vestas, bringing Wind Education by Vestas to universities and technical schools across LATAM.

Brazil

Message

At Vestas, I lead Employer Branding and Talent Attraction initiatives for LATAM and AME, aligning regional strategies with the global EVP. I develop employee storytelling, content, and channel strategies that connect candidate experiences with local market needs.

I designed Wind Education by Vestas, a talent ecosystem program connecting Vestas with universities and technical schools across LATAM. The program was later scaled and adopted globally as a best practice.

At VIVO, I designed Brazil-wide Employer Branding strategy and launched the @vempravivo Instagram page. At CREDITAS, I created and launched “Meetup Creditas,” repositioning meetups as tech recruitment hubs.

At TERRA, I created the “New Terra” repositioning strategy with a 360º marketing approach. Earlier at SUZANO, I managed the Suzano na Facul university engagement program and built the @talentosuzano Instagram channel.

Experience

Work history, roles, and key accomplishments

Current

LATAM & AME Talent Attraction and Employer Branding Specialist

Current

Vestas

Mar 2024 - Present (2 years 7 months)

Lead Employer Branding and Talent Attraction strategy for LATAM and AME, ensuring alignment with global EVP while addressing regional market needs. Activate and localize EVP initiatives, develop employee storytelling, and manage partnerships with universities and technical schools.

Employer Branding Talent Attraction EVP Organizational Storytelling Content Strategy Candidate Experience Education Partnerships Recruitment Marketing Budget Management KPI Tracking

Branding & Integrated Communication Specialist

Terra (Telefônica Group)

Dec 2021 - Mar 2023 (1 year 3 months)

Led branding campaigns for all Terra brands and created the 'New Terra' repositioning strategy with a full 360º marketing approach. Managed corporate communication, PR, social media, and internal engagement.

Branding Integrated Communications Marketing Strategy PR Social Media Internal Communications Budget Management KPI Tracking

Senior Employer Branding Analyst

Vivo (Telefônica Group)

Jun 2020 - Dec 2021 (1 year 6 months)

Designed and managed Brazil-wide Employer Branding strategy based on full talent attraction funnel. Developed EVP-based content and attraction strategies, launched and managed @vempravivo Instagram page, and led employee engagement initiatives.

Employer Branding Talent Attraction EVP Content Strategy Inbound Marketing Social Media Event Planning Budget Management Reporting

Employer Branding Analyst

Creditas

Jul 2019 - Feb 2020 (7 months)

Designed and led Employer Branding strategy for Product & Technology teams. Planned and executed branding events, including career fairs and tech events, and created 'Meetup Creditas' to reposition meetups as tech recruitment hubs.

Employer Branding Event Planning Recruitment Marketing Internal Engagement Reporting

Junior Employer Branding Analyst

Suzano

Jan 2017 - Nov 2018 (1 year 10 months)

Managed Suzano na Facul university engagement program with 130+ events in 2018. Led the Suzano Ambassador Program with 35 interns, conducted reputation surveys, and built Instagram channel @talentosuzano for youth communication.

Employer Branding University Engagements Event Management Social Media KPI Implementation Survey Management