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Mariana FernándezMF
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Mariana Fernández

@marianafernndez

Customer Success Manager at Localiza who reduced reservation no-shows by 17% and increased conversion from 8% to 27%.

Mexico
Message

At Localiza, I lead 21 Customer Success professionals across Mexico and Brazil. I launched the Next-Day Reservation Confirmation Program, reducing no-shows by 17%, and drove conversion from 8% to 27% with a call flow that achieved 90% NPS.

At Camino Health Center, I designed a remote contact center operating model connecting three California clinics with a Mexico-based team. I also developed SOPs, workflow documentation, and transition manuals.

At Carvana, I collaborated with Operations and Logistics to improve customer outcomes and identified customer behavior trends to support continuous improvement. At JPMorgan Chase, I designed and delivered instructor-led and virtual training programs.

At Mayca Marketing, I directed Customer Service operations and built structured onboarding and KPI reporting frameworks, achieving a 93% long-term retention rate. I also worked as an English Instructor at Colegio del Pilar.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Universidad Intercontinental logoUI

Universidad Intercontinental

B.A., Communication Sciences

B.A. in Communication Sciences from Universidad Intercontinental in Mexico City.

AA

Anglo Americano

TESOL Certification, Teaching English to Speakers of Other Languages

TESOL Certification from Anglo Americano.

CB

Colegio Simón Bolívar

High School Diploma, General Studies

High School Diploma from Colegio Simón Bolívar.

Tech stack

Software and tools used professionally

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