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Mariana Bodra

@marianabodra

Marketing and Growth Consultant for retail, franchise, and food-service businesses; helped expand Rede Sênior from 3 to 12 units.

Brazil

Message

As a Marketing & Growth Consultant, I work on strategic marketing and business expansion projects for companies in franchising, retail, and services. For Rede Sênior, I acted as a Franchise Manager on an expansion project and closed its first franchise in 45 days.

At Rede Sênior, I was responsible for the network’s 360-degree marketing strategy and helped grow the franchise network from 3 to 12 units, while revenue increased from R$4MM to R$20MM per year. I managed Google Ads and Meta Ads campaigns with an average 6.5x ROI and implemented CRM and marketing automation using RD Station.

Earlier, at Grupo Impettus – Espetto Carioca, I supported brand repositioning and franchise growth; a new dessert menu doubled sales in its first month. At Lojas Leader Magazine, I managed national B2B and B2C marketing campaigns and a R$20MM annual marketing budget, and participated in the brand’s e-commerce launch.

Experience

Work history, roles, and key accomplishments

Current

Consultora de Marketing & Growth

Current

Rede Sênior

Jan 2024 - Present (2 years 9 months)

Acted as Franchise Manager (PJ) closing the first franchise in 45 days and led the full commercial cycle. Developed strategic marketing, branding, and trade marketing plans for a franchise network with over 150 units.

Marketing Strategy Branding Growth Marketing Franchise Expansion Trade Marketing Digital Campaigns CRM Marketing Automation Demand Generation

Coordenadora de Marketing e Franquias

Rede Sênior

Jan 2020 - Dec 2024 (4 years 11 months)

Led 360-degree marketing strategy for the network, working directly with directors and C-level to grow the brand and expand the franchise network. Expanded the network from 3 to 12 units and grew revenue from R$4MM to R$20MM/year.

Marketing Strategy Branding Franchise Expansion Google Ads Meta Ads CRM RD Station Marketing Automation KPI Analysis Funnel Analysis

Coordenadora de Marketing

Grupo Impettus – Espetto Carioca

Jan 2018 - Dec 2019 (1 year 11 months)

Provided strategic support to the board in repositioning the brand and strengthening the franchise network. Structured trade marketing actions, managed influencer campaigns, and created a new dessert menu that doubled sales in the first month.

Trade Marketing Integrated Communications Influencer Marketing Brand Repositioning Partnerships Activation

Coordenadora de Marketing

Andarella

Jan 2013 - Dec 2014 (1 year 11 months)

Provided strategic support to the board in repositioning the brand and developing customer loyalty actions. Implemented CRM and email marketing campaigns, coordinated events, and managed press relations and influencer marketing.

CRM Email Marketing E Commerce Partnerships Event Coordination Press Relations Influencer Marketing Sales Growth

Coordenadora de Marketing

Chiffon

Jan 2012 - Dec 2013 (1 year 11 months)

Planned marketing campaigns and collection launches, managed CRM and VIP client relationships, and coordinated fashion events and influencer activations.

Marketing Campaigns CRM VIP Client Management Event Coordination Influencer Marketing

Especialista de Marketing

Lojas Leader Magazine

Jan 2005 - Dec 2012 (7 years 11 months)

Managed national B2B and B2C marketing campaigns and an annual marketing budget of R$20MM. Coordinated actions at Rock in Rio 2011 generating R$200k net profit and participated in the launch of the brand's e-commerce.