Natalia Caicedo

Managed relationships with over 50 clients and partners weekly using HubSpot CRM, maintaining databases, tracking opportunities, and coordinating communications. Conducted outreach to universities and property owners to identify partnership opportunities.

Managed communication initiatives and content for Instagram, including short videos, Stories, interviews, and audience-targeted pieces. Developed engagement and community building initiatives that increased Instagram engagement by 20%.

Advised customers on trends, styling, and collection coordination, ensuring a brand experience aligned with Gap & Athleta's visual identity. Collaborated on product tracking, replenishment, and visual merchandising, analyzing high-rotation items.

Analyzed performance and engagement metrics for six commercial assets to identify trends and improvement opportunities. Conducted market research, competitive analysis, and social media audits, transforming results into strategic content proposals.

Led the salsa team and coordinated social media activities.

Worked cross-functionally with leaders from various areas, strengthening communication, coordination, leadership, and priority management skills in an environment of over 300 collaborators. Supported inventory management and collaborated with HR on hiring processes and KPI presentations.

Managed social media and project coordination for the institute.

Sold tickets for Broadway shows.

Pursuing an MBA in Marketing at Clark University, expected to complete in May 2026.

Grade: Summa Cum Laude

Earned a Bachelor of Arts in Business Administration and Psychology with Summa Cum Laude and Dean's List honors in May 2025.

Completed a program in food, sustainability, and the environment in December 2023.