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Maria Crisnette Yu

@mariacrisnetteyu

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Lifecycle Email Designer | 20–30% of Email Revenue from Lifecycle Flows

Philippines

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What I'm looking for

I’m looking for a role focused on lifecycle email design for e-commerce brands, where email is treated as a revenue channel. I’m also interested in growing into a hybrid role combining design, strategy, and execution.

I’m Crisnette!

Designing Lifecycle Email Flows That Bring Customers Back to Buy Again

I design lifecycle email flows for DTC and eCommerce brands to increase repeat purchases and customer retention, contributing to over $164K in automated flow revenue and 30%+ of total email revenue.

My work focuses on abandonment, post-purchase, welcome, and retention flows—helping recover lost sales, increase customer value, and create more consistent revenue through email.

I prioritize clear structure, strong hierarchy, and intentional design so every email supports a specific stage of the customer journey and drives measurable results.

Experience

Work history, roles, and key accomplishments

Current

Email Designer

Current

Email Overdrive - Revenue Drivers

Aug 2025 - Present (10 months)

Designed and executed Klaviyo lifecycle email flows, contributing to $164K in revenue, while creating mobile-first, conversion-focused designs in Figma and collaborating with teams to deliver high-performing campaigns.

Email Design Figma Klaviyo Flow Designer Email Marketing Email Campaigns

E-commerce Virtual Assistant

All You Can Group / Evelynes Supermarket Unlimited

Dec 2021 - Nov 2024 (2 years 11 months)

As an E-commerce Virtual Assistant, I managed product listings, pricing, and inventory across marketplaces to ensure accuracy and smooth operations.

I updated cost structures using SellerToolKit, maintained real-time stock synchronization to prevent overselling, and wrote product descriptions focused on conversion and customer intent.

Inventory Management Keyword Research Product Listing Product Research SellerToolKit Veeqo Canva Trello Google Suite

Technical Assistant

Girl Scouts of the Philippines - Bohol Council

Jan 2008 - Dec 2020 (12 years 11 months)

Coordinate provincewide activities like camping, and talent quest and training. Guided 42 scouts to be a Cheif Girl Scout Medalist (the highest honor of a Girl Scout)