Maria Alarcon

Partner with executive leadership on strategic priorities, KPI performance, and operational improvement. Lead business transformation projects, including a real-time performance monitoring system and an efficiency initiative that reduced contamination from 37% to 4% and generated annual savings of €17.5K.

Led financial planning, liquidity management, and budget control, reducing idle cash allocation by approximately 40%. Improved resource allocation and financial efficiency while strengthening internal controls, risk management, and BASC re-certification processes.

Led growth and demand generation strategy for the E-Business unit across Colombia and Peru, managing annual marketing budget and coordinating two external agencies. Designed and executed Google Ads and Meta campaigns, contributing to approximately 200% pipeline growth versus target and ROI above 200%.

Founded and grew a DTC fashion brand, increasing leads and sales by 43% through paid acquisition, organic channels, and brand positioning initiatives. Led go-to-market strategy, brand positioning, e-commerce, budget management, digital acquisition, and expansion into a second city.

Produced daily operational reports integrating production, inventory, sales, and dispatch data to support performance monitoring and business decision-making. Supported finance and trade operations through accounts receivable monitoring, SAP payment reconciliation, trade documentation, and coordination of domestic and international customer shipments.

Pursuing a Master's in Management (STEM) at EAE Business School.

Completed a specialization in E-commerce & Marketing at The Power Business School.

Earned a Bachelor of Arts in International Business from Javeriana University.

Participated in an exchange semester at Johannes Kepler Universität.

Completed high school education at Colegio Bolivar.