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Margaret WanjikuMW
Open to opportunities

Margaret Wanjiku

@margaretwanjiku3

Data Analyst with 7+ years in marketing and operations analytics, turning business context into sharper, actionable insights.

Kenya
Message

What I'm looking for

I’m open to Data Analyst, Business Analyst, Marketing Analyst, and Operations Analyst roles locally in Kenya or remotely, where I can apply SQL, Power BI, and KPI reporting to drive marketing outcomes, operational efficiency, and smarter business decisions.

I am a data analyst with a background in marketing, business KPI reporting, and hospitality management, bringing over 7 years of hands-on leadership experience across retail, F&B, and resort environments in Kenya. I manage marketing analytics P&L statements, led teams, controlled inventory, and used campaign performance insights to make real operational decisions.

Technically, I work with SQL, Advanced Excel (pivot tables, dashboards, XLOOKUP), and Power BI for data visualization and KPI reporting. I am currently completing the IBM Data Analyst Professional Certificate, deepening my skills in Python and business intelligence while actively building my portfolio around marketing analytics, operational efficiency, sales trends, and customer behavior analysis.

Experience

Work history, roles, and key accomplishments

PM
Current

Supervisor

Pizza Maramoja

Dec 2024 - Present (1 year 6 months)

Analyzed daily POS sales data to track revenue trends and identify variances to support operational decision-making. Managed kitchen supply logistics, reconciled sales reports against stock usage for financial accuracy, and maintained 100% audit readiness through compliance documentation.

SM

Restaurant Operations Manager

Standard Grill Mtwapa

Jan 2021 - Aug 2024 (3 years 7 months)

Managed daily operations for a high-volume restaurant with 10+ staff across front-of-house and kitchen departments. Maintained and analyzed inventory databases to reduce monthly supply costs by an estimated 15%, and delivered weekly/monthly performance reports plus expense tracking, invoice reconciliation, scheduling, and HR documentation.

LR

Hotel Operations Manager

Lambada Holiday Resort

Feb 2020 - Dec 2020 (10 months)

Managed full hotel operations across front office, housekeeping, food & beverage, and maintenance. Prepared and analyzed monthly P&L statements and owner reports, maintained payroll records and performed inventory audits, and monitored KPIs and budgets to identify cost-saving opportunities.

GL

Assistant Marketing Manager

Gilani's Supermarket Ltd

Sep 2017 - Jul 2019 (1 year 10 months)

Conducted market research and competitive analysis using Excel to identify trends for new product line decisions and to inform pricing and promotions. Analyzed marketing campaign performance and produced reports tracking sales uplift and customer engagement while maintaining customer/product databases and coordinating execution across sales, marketing, and procurement teams.

Education

Degrees, certifications, and relevant coursework

Egerton University logoEU

Egerton University

Bachelor of Commerce (BCom), Marketing/Marketing Management

2013 - 2016

Completed a Bachelor of Commerce (BCom) with a focus on marketing/marketing management. Studied general coursework from 2013 to 2016.

AS

Arutani Secondary School

High School Diploma, Secondary Education

Earned a High School Diploma at Arutani Secondary School.

Tech stack

Software and tools used professionally

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