margaret Wagaki

Implemented urgency-focused promotional campaigns for the Graceful Transitions event, expanding ticket conversion rates by 15%. Managed interactive digital communities across WhatsApp and Instagram, increasing direct event sales by 10% through personalised engagement.

Supervised multi-platform communication strategies across LinkedIn, Instagram, and TikTok, expanding brand visibility by 40%. Coordinated digital project timelines and asset distribution in a remote environment using Trello and Slack.

Formulated cross-channel content strategies across Instagram and LinkedIn during a 90-day initiative, elevating audience engagement rates by 25%. Produced visually compelling social media collateral using Canva, boosting post click-through rates by 18%.

Audited client social media profiles to identify performance bottlenecks, recommending strategic adjustments that raised organic engagement by 20%. Created over 50 custom visual assets and promotional graphics utilising Canva in adherence to strict brand guidelines.

Scaled LinkedIn engagement by 50% and acquired 1,000+ targeted followers through data-driven content strategy implementation. Deployed segmented email campaigns achieving a 30% open rate and a 10% click-through rate, outperforming industry averages.

Pursued a Diploma in Digital Marketing, gaining skills in digital marketing strategies and campaign management.

Completed a Digital Marketing Training Programme, enhancing practical marketing skills.

Completed a certification in Social Media Advertising.

Completed an internship with Girls in Marketing, gaining practical marketing experience.

Completed a certification in Fundamentals of Artificial Intelligence.

Completed a certification in Brand Management.

Completed a certification in Social Media Marketing.

Completed a certification in LinkedIn Marketing.