Marcella Monteiro

What I'm looking for

I’m looking for a role where I can solve real business problems through strategy and creativity. I’m especially interested in ambitious startups and brands where I can work across brand, growth, campaigns and digital products — from identifying the opportunity to developing and executing the solution.

I’m a Creative Strategist, Brand Builder and founder of Evolution, working across brand strategy, creative direction, growth and digital products.

My strength is looking at a business as a whole, identifying what isn’t working — whether that’s positioning, communication, customer experience, acquisition or the product itself — and turning that insight into something practical.

Through Evolution, I’ve led creative campaigns, worked with freelance talent and models, developed brand and growth strategies, and built websites and digital products across different industries.

I’ve also created products including Syster, an AI customer assistant connecting conversations, scheduling and follow-ups; Vera Benchmark, a hospitality experience diagnostic based on real mystery-guest stays; and Taste View, a digital menu experience for restaurants and bars.

I enjoy roles where strategy and execution meet. I’m comfortable moving from diagnosing a business problem to developing the concept, shaping the brand or campaign, and using AI and modern digital tools to prototype the solution.

I’m particularly interested in ambitious startups, agencies and brands where creative thinking is expected to solve real business problems — not just make things look good.