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HS@helenaway
AI Creative Director with expertise in marketing and strategy leadership.
BrazilI am an AI Creative Director and Brand Strategy Leader with over 10 years of global experience in delivering data-driven, ESG-aligned campaigns for Fortune 500 brands. My journey has been marked by a commitment to creative leadership and innovation, particularly in the realms of SEO, graphic design, and remote team management.
Currently, I lead a talented team at IBM, enhancing AI conversational design projects that have significantly increased project conversions and profitability. My work has involved spearheading the development of AI protocols and collaborating with industry leaders to drive excellence in Conversational AI Design Management. My passion for integrating AI and creative technology has allowed me to deliver immersive brand experiences and effective marketing strategies across various sectors.
Throughout my career, I have been recognized for my contributions to impactful marketing campaigns, including awards for brand loyalty and transformation. I thrive in dynamic environments where I can leverage my expertise in creative strategy, AI, and ESG marketing to help brands achieve their goals and connect meaningfully with their audiences.
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Work history, roles, and key accomplishments
IBM
Feb 2025 - Present (9 months)
Managed a 12-member team to enhance AI conversational design projects, resulting in a 48% increase in project conversions and profitability. Spearheaded the development of AI MCP for Universal APIs to LLMs in three languages using Watson AI technology for improved efficiency in EMEA/Global projects.
Tastemakers Brand PR
Sep 2024 - Present (1 year 2 months)
Developed influencer marketing strategies and SEO-optimized content for global brands. Led creative and planning teams, focusing on press, social media, and brand experience.
Alice Wonders
Apr 2024 - Present (1 year 7 months)
Spearheaded creative strategies using AI tools (DALL·E, MidJourney, SUNO) for immersive brand activations. Delivered commercial pitches and campaigns for retail and global markets.
Octagon Latam
Apr 2023 - Present (2 years 7 months)
Integrated AI, data science, and ESG principles into sports marketing campaigns for brands like McDonald’s, Natura, BMW, and Mastercard. Led projects combining sports marketing with immersive consumer experiences.
VMLY&R
Sep 2022 - Present (3 years 2 months)
Delivered winning pitches for global clients like Adidas, Google, Nestlé, and Nike, blending creativity and advertising with strategic data insights. Focused on SEO-optimized content and data-driven campaign strategies.
Hogarth Worldwide
Sep 2021 - Present (4 years 2 months)
Led creative team on projects for brands like Apple, Coca-Cola, Nestlé, Kiehl's, and BMW. Focused on ESG marketing and immersive tech production.
N26 Bank
Feb 2021 - Present (4 years 9 months)
Advised C-level executives on AI and ESG-driven marketing tech solutions for the brand's projects in Germany and Europe. Enhanced global brand performance through innovative strategies.
McCann Health International
Jan 2020 - Present (5 years 10 months)
Directed creative campaigns for clients like AstraZeneca and Nestlé Health Science. Integrated SEO and content strategy into global health marketing campaigns.
Degrees, certifications, and relevant coursework
BLEMBA, Creative Leadership
Completed an Executive MBA focusing on Creative Leadership. This program enhanced skills in leading creative teams and developing innovative strategies within the creative industry.
HUExecutive MBA, Marketing Strategy
Undertook an Executive MBA with a specialization in Marketing Strategy. The curriculum focused on advanced marketing techniques and strategic planning for global brands.
SACertification, Marketing Cloud Social Specialist
Achieved certification as a Salesforce Marketing Cloud Social Specialist. This credential validates expertise in leveraging Salesforce tools for social media marketing and engagement.
EAMBA, UX / UI
Completed an MBA program with a focus on UX/UI design. This education provided a strong foundation in user experience and user interface principles, enhancing skills in digital product design.
EAMBA, Strategic Leadership
Pursued an MBA in Strategic Leadership. This program developed capabilities in strategic planning and leadership, essential for guiding teams and organizations effectively.
MSMBA, Strategic Planning Leadership
Obtained an MBA in Strategic Planning Leadership. This degree focused on advanced strategic planning methodologies and leadership techniques applicable to various business contexts.
Software and tools used professionally
BrazilYou can contact Helena and 90k+ other talented remote workers on Himalayas.
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