Open to opportunities

Helena Sanders

@helenaway

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AI Creative Director with expertise in marketing and strategy leadership.

Brazil

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What I'm looking for

I seek a role that fosters creativity and innovation, with opportunities for growth and collaboration in a dynamic environment.

I am an AI Creative Director and Brand Strategy Leader with over 10 years of global experience in delivering data-driven, ESG-aligned campaigns for Fortune 500 brands. My journey has been marked by a commitment to creative leadership and innovation, particularly in the realms of SEO, graphic design, and remote team management.

Currently, I lead a talented team at IBM, enhancing AI conversational design projects that have significantly increased project conversions and profitability. My work has involved spearheading the development of AI protocols and collaborating with industry leaders to drive excellence in Conversational AI Design Management. My passion for integrating AI and creative technology has allowed me to deliver immersive brand experiences and effective marketing strategies across various sectors.

Throughout my career, I have been recognized for my contributions to impactful marketing campaigns, including awards for brand loyalty and transformation. I thrive in dynamic environments where I can leverage my expertise in creative strategy, AI, and ESG marketing to help brands achieve their goals and connect meaningfully with their audiences.

Experience

Work history, roles, and key accomplishments

Current

AI Design Team Leader Consultant

Current

IBM

Feb 2025 - Present (5 months)

Managed a 12-member team to enhance AI conversational design projects, resulting in a 48% increase in project conversions and profitability. Spearheaded the development of AI MCP for Universal APIs to LLMs in three languages using Watson AI technology for improved efficiency in EMEA/Global projects.

Conversation Design API Development Team Leadership Project Management LLM

Creative Strategy Manager

Tastemakers Brand PR

Sep 2024 - Present (10 months)

Developed influencer marketing strategies and SEO-optimized content for global brands. Led creative and planning teams, focusing on press, social media, and brand experience.

Influencer Marketing SEO Optimization Content Strategy Social Media Brand Experiences

Executive Creative Technologist

Alice Wonders

Apr 2024 - Present (1 year 3 months)

Spearheaded creative strategies using AI tools (DALL·E, MidJourney, SUNO) for immersive brand activations. Delivered commercial pitches and campaigns for retail and global markets.

Midjourney SUNO)Campaign Management

Creative Marketing Coordinator

Octagon Latam

Apr 2023 - Present (2 years 3 months)

Integrated AI, data science, and ESG principles into sports marketing campaigns for brands like McDonald’s, Natura, BMW, and Mastercard. Led projects combining sports marketing with immersive consumer experiences.

Integration Data Science

Senior Pitch Art Director

VMLY&R

Sep 2022 - Present (2 years 10 months)

Delivered winning pitches for global clients like Adidas, Google, Nestlé, and Nike, blending creativity and advertising with strategic data insights. Focused on SEO-optimized content and data-driven campaign strategies.

Pitch Strategy Creative Direction Art Direction Advertising Client Management

Creative Technologist Director

Hogarth Worldwide

Sep 2021 - Present (3 years 10 months)

Led creative team on projects for brands like Apple, Coca-Cola, Nestlé, Kiehl's, and BMW. Focused on ESG marketing and immersive tech production.

ESG Marketing Immersive Technology Team Management Brand Management

Consultant of Creative MarTech Business

N26 Bank

Feb 2021 - Present (4 years 5 months)

Advised C-level executives on AI and ESG-driven marketing tech solutions for the brand's projects in Germany and Europe. Enhanced global brand performance through innovative strategies.

ESG Marketing Brand Performance Strategic Planning

Senior Creative

McCann Health International

Jan 2020 - Present (5 years 6 months)

Directed creative campaigns for clients like AstraZeneca and Nestlé Health Science. Integrated SEO and content strategy into global health marketing campaigns.

SEO Strategy Content Creation Creative Direction Campaigns Client Management

Education

Degrees, certifications, and relevant coursework

Berlin School of Creative Leadership

EMBA, Creative Leadership

Completed an Executive MBA focusing on Creative Leadership. This program enhanced skills in leading creative teams and developing innovative strategies within the creative industry.

Harvard University

Executive MBA, Marketing Strategy

Undertook an Executive MBA with a specialization in Marketing Strategy. The curriculum focused on advanced marketing techniques and strategic planning for global brands.

Salesforce

Certification, Marketing Cloud Social Specialist

Achieved certification as a Salesforce Marketing Cloud Social Specialist. This credential validates expertise in leveraging Salesforce tools for social media marketing and engagement.

EBAC - British School of Creative Arts

MBA, UX / UI

Completed an MBA program with a focus on UX/UI design. This education provided a strong foundation in user experience and user interface principles, enhancing skills in digital product design.

EBAC - British School of Creative Arts

MBA, Strategic Leadership

Pursued an MBA in Strategic Leadership. This program developed capabilities in strategic planning and leadership, essential for guiding teams and organizations effectively.

Miami Ad School

MBA, Strategic Planning Leadership

Obtained an MBA in Strategic Planning Leadership. This degree focused on advanced strategic planning methodologies and leadership techniques applicable to various business contexts.