Open to opportunities

Heitor Piffer

@heitorpiffer

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Executive Creative Director driving AI-first brand identity, strategy, and scalable design systems.

Brazil

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What I'm looking for

I’m looking to lead AI-first brand identity and design systems that scale with governance. I want to build teams that protect creative quality while improving operational consistency across physical, digital, and motion touchpoints.

I’m an Executive Creative Director focused on turning brand intent into cohesive, scalable visual and digital systems. I lead multidisciplinary creative teams of 50+ professionals, spanning brand identity, brand strategy, packaging design, spatial experiences, and digital brand systems.

I co-founded and lead the Global Talent Hub, growing it from an entrepreneurial initiative to 20+ professionals, bridging Brazilian creative talent with global brand challenges. I also drive the strategic implementation of AI in creative workflows, advancing AI-first design systems and generative design for consistent quality across touchpoints.

Over two decades, I’ve led brand work for global clients across industries, from corporate identity and packaging to campaigns and distributed brand governance. Before my current role, I worked at Futurebrand (SP/NY) and MBLM (NY), directing and delivering complex, multi-market design programs.

My work is recognized internationally, including D&AD (Graphite Pencil), Clio Awards, ADC Awards, FAB Awards, Brand Impact Awards, Fast Company World Changing Ideas, and LAD Awards. I serve as a jury member, mentor through the D&AD New Blood program, and teach and lecture on design, brand strategy, and creativity—guided by my mission to use design as a strategic force that brands can scale.

Experience

Work history, roles, and key accomplishments

Current

Executive Creative Director

Current

Design Bridge And Partners

Nov 2019 - Present (6 years 7 months)

Lead a multidisciplinary brand team, growing it from 15 to 50 creatives and overseeing 10 retained clients plus 30+ rotating branding projects. Co-founded and scaled the Global Talent Hub from 2 to 20 professionals and implemented AI-first, generative design workflows to improve creative quality and operational consistency.

Brand Identity Brand Strategy Packaging Design Team Leadership Generative AI Creative Workflow Transformation Brand Governance

Course Instructor - Visual Identity

Domestika

May 2022 - Dec 2022 (7 months)

Produced and recorded an online course on liquid visual identities and branding.

Visual Identity Branding Course Production Creative Direction

Design Director

Mblm

Jan 2017 - Nov 2019 (2 years 10 months)

Directed branding and digital design projects for the New York agency, supporting work across the US, Dubai, and Latin America. Led agency design efforts for multiple key clients including Vanguard, Nakheel, and Worldpay.

Branding Digital Design Creative Direction Project Leadership Client Management

Design Director

Promosapiens

Jun 2008 - Dec 2016 (8 years 6 months)

Led design projects for a brand experience agency covering events, activations, and physical space design. Delivered branding work for clients including Samsung, Natura, Tupperware, Lenovo, Microsoft, Whirlpool, and Vivo.

Brand Experiences Event Activation Design Spatial Design Activation Strategy Creative Direction Client Services

Graphic Design Instructor

Miami Ad School

Jul 2015 - Oct 2015 (3 months)

Mentored students on building innovative design portfolios and preparing for industry entry. Several students won portfolio awards in design under his tutelage.

Mentoring Graphic Design Curriculum Support Career Guidance

University Lecturer - Design

Senac

Jan 2014 - Jun 2015 (1 year 5 months)

Lectured courses focused on design and innovation, including Design Management and the History of Typography, and Innovation, Creativity, and Technology for events planning.

Design Management & Innovation Teaching Event Planning

Senior Designer

FutureBrand

Jan 2003 - Jun 2008 (5 years 5 months)

Led a team working on corporate identity, packaging, and editorial design projects, managing work from problem definition through execution. Managed global projects across Brazil, the US, and the Middle East for clients including Chevrolet and Petrobras.

Packaging Design Editorial Design Creative Leadership Design Execution