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Nuwiya Amal

@nuwiyaamal

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Experienced UI/UX / Product Designer with a passion for innovation.

Indonesia

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What I'm looking for

I seek a collaborative environment where I can leverage my design skills to create user-centered products that drive business success.

I am an experienced UI/UX and Product Designer with over 5 years of expertise in creating impactful digital solutions across various industries, including E-commerce, Agri-tech, Fin-tech, and Food and Beverage. My journey has been marked by a commitment to enhancing user experiences, as evidenced by my work on products that have achieved over 100K downloads and significant improvements in task completion rates.

Throughout my career, I have collaborated with diverse stakeholders, leading cross-functional teams to design end-to-end product solutions. My role as a Senior UI/UX Designer at TreeDots Enterprise involved planning and executing design strategies that resulted in a 23% successful transaction rate and a 20% reduction in errors. I take pride in mentoring junior designers and fostering a culture of continuous improvement within my teams.

Experience

Work history, roles, and key accomplishments

Current

UI UX Designer (Freelance)

Current

Datum Indonesia

Jul 2020 - Present (5 years)

Produced designs and successfully launched over 10 products across various industries, including legal consultation and labor management applications.

Product Launch User Research Stakeholder Engagement Figma Prototyping Wireframing Agile Methodology Usability Testing

Senior UI UX Designer

TreeDots Enterprise

Jan 2023 - Mar 2024 (1 year 2 months)

Led the design of B2B/B2C Grocery Mobile Apps and a Supply Chain Management Dashboard, achieving significant improvements in product experience, including an 82% increase in task completion rates and a 23% successful transaction rate.

User Experience Research Prototyping Wireframing Agile Methodology Design Systems Usability Testing Analytics Figma

UI UX Designer

TreeDots Enterprise

Feb 2022 - Jan 2023 (11 months)

Focused on planning and designing B2B/B2C Grocery Mobile Apps, collaborating with cross-functional teams to ensure alignment with business goals and successful product launches.

User Research Collaboration Product Launch Stakeholder Engagement Figma Prototyping Wireframing Agile Methodology

Lead Product Designer (Pro Bono)

Communal Coffee

Mar 2020 - Aug 2022 (2 years 5 months)

Led a pro bono project to develop a Coffee Processing Mobile App, enhancing operational efficiency for coffee farmers and ensuring consistent branding across all products.

Product Design User Testing Prototyping Team Leadership Figma Adobe Illustrator Agile Methodology Miro

UI UX Designer

Forest Interactive

Oct 2020 - Feb 2022 (1 year 4 months)

Applied user-centered design principles to successfully launch a Game Voucher E-Commerce Mobile App, achieving over 100K downloads and a 4-star rating on the Play Store.

User Centered Design Product Launch Cross Functional Collaboration Figma Prototyping Wireframing Stakeholder Engagement Agile Methodology

UI UX Designer

PT Kreasi Digital Indo Utama

Jan 2020 - Oct 2020 (9 months)

Designed and launched products for the Food and Beverage industry, including various management and POS applications, enhancing operational efficiency and user experience.

Product Development User Research Figma Prototyping Wireframing Agile Methodology Usability Testing Design Systems

Education

Degrees, certifications, and relevant coursework

Bandung State Polytechnic

Bachelor of Applied Science, Business Administration

Grade: 3.48

Bachelor of Applied Science in Business Administration, focusing on planning, researching, and designing to meet the business objectives of B2B/B2C Grocery Mobile Apps and a Supply Chain Management Dashboard.