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Aiyepe Abdulrafiu Adeyemi

@aiyepeabdulrafiuadey

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Strategic and data-driven Senior SEO Specialist with 8+ years experience.

Ireland

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my SEO expertise to drive impactful results and contribute to a dynamic team.

I am a Senior SEO Specialist with over 8 years of experience in driving impactful SEO campaigns across various sectors, including B2B, B2C, and eCommerce. My strategic approach has consistently improved organic traffic by up to 45% and boosted domain authority, delivering measurable business outcomes. I excel in technical SEO, content optimization, and AI-powered search strategies, and I have a proven track record of managing multi-client portfolios while leading cross-functional teams.

At HINSdigi, I led an end-to-end SEO strategy that resulted in a remarkable 45% increase in organic traffic within just six months. I am passionate about mentoring junior SEO professionals and have successfully integrated AI-driven tools to enhance workflow and campaign effectiveness. My experience also includes developing SEO-rich content and managing integrated marketing campaigns that significantly boost lead generation and site traffic.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Officer

Current

HINS Travels

Jul 2024 - Present (1 year 2 months)

Increased lead generation by 30% through integrated paid and organic campaigns. Developed SEO-rich microsites and blogs, resulting in 40% boost in site traffic.

Lead Generation SEO Paid Media Email Marketing

Current

SEO Specialist

Current

HINSdigi

Apr 2023 - Present (2 years 5 months)

Led end-to-end SEO strategy, resulting in a 45% organic traffic increase and +15 domain authority boost within 6 months. Conducted advanced technical audits improving site health and page speed by 35%.

SEO Strategy Technical SEO Clearscope Lead Generation

SEO Analyst

INCEL Tourism

Dec 2022 - Present (2 years 9 months)

Improved search rankings and CTR by implementing advanced on-page SEO. Ran successful link-building campaigns raising domain authority by 25%.

On Page SEO Link Building Domain Authority UX Focused SEO Bounce Rate Reduction

SEO-Focused Account Manager

Health Connect 24x7

May 2022 - Present (3 years 4 months)

Achieved 95% client retention through performance-driven SEO consulting. Optimized content and structure across client sites, increasing rankings and traffic.

Site Structure

E-Commerce & SEO Manager

Spectrum Phones Ltd

Aug 2017 - Present (8 years 1 month)

Directed SEO for an e-commerce platform, leading to 35% revenue growth. Improved user experience and decreased cart abandonment by 20% via SEO and CRO.

Revenue User Experience Conversion Rate Optimization (CRO)

Education

Degrees, certifications, and relevant coursework

Charter University

MSc, Data Management

Completed a Master of Science in Data Management, focusing on advanced data handling and analytical techniques. Gained expertise in managing and interpreting complex datasets relevant to various industries.

Charter University

BSc, Internet Sales & Marketing

Acquired a Bachelor of Science in Internet Sales & Marketing, developing skills in digital marketing strategies and online sales. Focused on leveraging internet platforms for business growth and customer engagement.

SQA & IQN

Diploma, IT

Obtained a Diploma in IT, covering fundamental information technology concepts and practical applications. Developed a strong foundation in IT principles and systems.