Skip to main content
Marcel Andrés Palma CéspedesMC
Looking for a job

Marcel Andrés Palma Céspedes

@marcelandrspalmacspe

Data analyst and data scientist working across accounting, finance, and business analytics, building automated data pipelines and AI-assisted workflows.

Costa Rica
Message

My work in accounting data analysis began in 2001, and I now apply that business perspective to data science, analytics, and automation. I’ve developed more than 30 portfolio projects, including end-to-end data pipelines and analyses of customer retention, marketing investment, and ecommerce performance.

At Fidélitas University, I designed and taught courses in data analysis, business intelligence, AI, and digital marketing. I’ve also delivered virtual training for entrepreneurs and accountants, covering topics such as language models, financial control, SQL, Python, and Power BI.

Experience

Work history, roles, and key accomplishments

SC
Current

Business Trainer

San José Courses

Jan 2026 - Present (10 months)

Provided business training in artificial intelligence, Excel, Power Query, Power BI, Pivot Tables, and artificial intelligence.

SE
Current

Management and Analysis of Accounting Data

Self Employed

Jan 2001 - Present (25 years 10 months)

Managed and analyzed accounting data, including income statements and balance sheets, using statistical metrics to generate insights and provide tax advice.

CR

Virtual Training Program Specialist

College of Private Accountants of Costa Rica

Jan 2025 - Dec 2026 (1 year 11 months)

Designed curriculum and taught courses on data analysis, financial analysis, digital marketing with AI, SQL, Python, and AI tools for accountants.

SE

Researcher

Self Employed

Jan 2020 - Dec 2026 (6 years 11 months)

Applied statistics to projects in accounting, finance, marketing, projects, and technology for bachelor's degree programs, with a focus on Data Science and AI.

CE

Virtual Training Program Specialist

CEDECC

Jan 2024 - Dec 2025 (1 year 11 months)

Delivered virtual training to over 200 entrepreneurs on AI, data analysis, and digital marketing, covering topics such as LLMs for strategic planning, cost accounting, and ROI analysis.

CE

BI Specialist, Digital Marketing with AI and Business Transformation

CEDECC

Jan 2024 - Dec 2025 (1 year 11 months)

Designed CRM systems with AI, implemented customer service chatbots, and automated production processes and data analytics.

AD

Specialist in Automation with AI, Marketing and Accounting Management

ADEC

Jan 2019 - Dec 2025 (6 years 11 months)

Implemented chatbots, automated marketing processes, and systems for analyzing invoices and accounting records with AI.

Education

Degrees, certifications, and relevant coursework

DS

DS4B

Mastery, Data Science

Python Data Science Mastery [IA Edition], ongoing as of 2026.

IP

IMMUNE (Spain) - UMECIT (Panama)

Master's Degree, Data Science & Business Analytics

Master's Degree in Data Science & Business Analytics, in final project stage as of 2025.

TR

Tripleten

Bootcamp, Data Analysis

Bootcamp Data Analyst completed in 2025.

UN

UNED

Bachelor's Degree, Banking and Finance

Bachelor's Degree in Banking and Finance completed in 2025.

UN

UNED

Bachelor's Degree, Public Accounting

Bachelor's Degree in Public Accounting completed in 2025.

UC

UCENFOTEC

Postgraduate Diploma, Digital Transformation

Postgraduate Diploma in Digital Transformation completed in 2024.

ES

EOBS & UCAM (Spain)

Master, Project Management

Master in Project Management completed in 2024.

ES

EOBS (Spain)

Expert Degree, Business Intelligence and Big Data

Expert Degree in BI and Big Data Fundamentals completed in 2024.

LM

Learning Heroes (Madrid)

Specialization, Artificial Intelligence

Specialization in Artificial Intelligence completed in 2024.

UN

UNED

Training Programme, ICT Governance

ICT Governance Training Programme completed in 2024.

NS

NBS (Spain)

Certificate, Digital Marketing & Web Analytics

Digital Marketing & Web Analytics completed in 2024.

ES

EUDE (Spain)

Master, Digital Marketing and Digital Advertising

Master in Digital Marketing and Digital Advertising completed in 2023.

TS

TECH (Spain)

Master, Social Media Management and Community Manager

Master in Social Media Management and Community Manager completed in 2022.

UR

USJ (Costa Rica)

Master of Business Administration, Business Administration

Master of Business Administration with an emphasis in Senior Management completed in 2004.

UN

UNED

Bachelor's Degree, Organizational Management

Bachelor's Degree in Organizational Management completed in 2003.

Get matched with your dream remote job

Sign up now and join over 1,000,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan