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Marcela Molina

@marcelamolina

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I build digital strategies, process improvements, and AI-enabled workflows that drive measurable business outcomes.

Colombia

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What I'm looking for

I'm looking to help organizations adopt AI, automation, and digital strategies while improving processes, measurable outcomes, and cross-functional execution.

I've supported digital transformation, process improvement, and strategic planning across Colombian public-sector institutions and B2B and B2C organizations.

At Corantioquia, I optimized quality, environmental, and occupational health and safety processes, resolved a critical non-conformity, and supported ISO 9001 and ISO 14001 recertification with ICONTEC. At Urcube, I combined organizational development with digital communication, creating 60+ content pieces and increasing audience engagement by approximately 30%.

Today, I lead digital strategy for a traditional bakery brand and manage Prisma Camisetas end to end. I'm applying ChatGPT, Claude, and Gemini to research, copywriting, documentation, and automation workflows while continuing my training in generative AI and process automation.

Experience

Work history, roles, and key accomplishments

Current

Digital Strategy & Community Management

Current

Freelance

May 2026 - Present (4 months)

Supports digital transformation and rebranding for a traditional bakery brand, applying generative AI tools to accelerate research and content workflows. Diagnoses digital gaps, designs social media strategy, and structures WhatsApp-based conversion workflows.

Generative AI Claude Gemini Social Media Strategy Content Strategy Copywriting Market Research