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Marcela Molina

@marcelamolina

Business Administrator specializing in process improvement, organizational development, and generative AI adoption and automation.

Colombia

Message

What I'm looking for

I'm looking to help organizations adopt AI, automation, and digital strategies while improving processes, measurable outcomes, and cross-functional execution.

Business Administrator and Public Management Specialist with a background in strategic planning, process auditing, and quality management systems (ISO 9001, ISO 14001) across public-sector institutions in Colombia. Builds structured, end-to-end digital strategies — from process diagnosis to execution — with hands-on experience translating business objectives into measurable outcomes for B2B and B2C organizations.

Currently focused on applied generative AI and process automation for business adoption, completing Google's Generative AI Leader program and Sapiencia's Applied AI and Process Automation course (prompting, no-code automation, and AI agents). Combines process-auditing discipline with hands-on digital execution to support organizations adopting AI and automation tools. B2 English proficiency; adaptable to remote, cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Digital Strategy & Community Management

Current

Freelance

May 2026 - Present (5 months)

Supports digital transformation and rebranding for a traditional bakery brand, applying generative AI tools to accelerate research and content workflows. Diagnoses digital gaps, designs social media strategy, and structures WhatsApp-based conversion workflows.

Generative AI Claude Gemini Social Media Strategy Content Strategy Copywriting Market Research