marcela mittelstaedt salomao
@marcelamittelstaedts
I turn LATAM consumer, market, and performance data into commercial growth decisions.
PanamaWhat I'm looking for
At Mercado Libre, I turn consumer, market, and performance insights into portfolio, investment, seller acquisition, and commercial decisions across Brazil and LATAM.
I've partnered with category, marketing, and commercial teams at Mercado Libre and Unilever to identify growth opportunities, optimize marketing investments, shape go-to-market strategies, and deliver recommendations when critical decisions need to be made.
Earlier, I advised FMCG clients at Nielsen and Kantar Worldpanel on product launches, pricing, promotions, channels, shopper behavior, and competitive performance. I bring 10+ years of experience connecting complex data to clear executive storytelling in Portuguese, English, and Spanish.
Experience
Work history, roles, and key accomplishments
Generated consumer, market, and performance insights to define a competitive product mix and provided strategic recommendations to business and category teams, influencing portfolio prioritization and investment decisions.
Education
Degrees, certifications, and relevant coursework
ESPM
Master of Science, Consumer Sciences
Master in Consumer Sciences from ESPM, completed in 2018.
FGV EAESP
Bachelor of Business Administration, Business Administration
Bachelor's degree in Business Administration from FGV EAESP, completed in 2015.
Availability
Location
PanamaAuthorized to work in
Social media
Job categories
Skills
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