
Mara Lima
@maralima
I uncover where profitable-looking businesses leak cash, then redesign management for sustainable growth.
What I'm looking for
I help business owners uncover why companies generating strong revenue still fail to retain cash. I identify loss-making lines, untracked discounts, unallocated costs, and management gaps that erode margin.
Through Prosper Business and Domo Consultoria, I diagnose financial, operational, and decision-making constraints, then install management routines that protect margins and reduce dependence on the owner. My work follows a deliberate sequence: diagnose, install, and sustain.
I bring more than 20 years of experience across multinational companies, business strategy consulting, people management, business development, executive search, and talent. I have also worked with global HR and business teams across Argentina and the United States.
At Fundação Getulio Vargas, I teach Executive MBA, MBA, and graduate management programs focused on leadership and innovation, business strategy, project management, digital transformation, and agile methods. I'm also an author of two books and a member of MBC Consulting.
Experience
Work history, roles, and key accomplishments
Professor
Fundação Getulio Vargas
Nov 2019 - Present (6 years 10 months)
Teaches in Executive MBA, MBA, and graduate programs with emphasis on Leadership, Innovation, Business Strategy, and Project Management. Applies active learning methodologies and participates in FGV's Pedagogical Innovation Hub.
Mentor - Business Strategy
Domo Consultoria
Oct 2019 - Present (6 years 11 months)
Provides business strategy mentoring, helping companies identify where management control has broken down and implement simple decision-making and execution processes.
Founder
Prosper Business
Sep 2019 - Present (7 years)
Founded and leads a business strategy consulting firm focused on helping companies translate strategy into decisions and priorities to generate profit and growth.
Business Strategy Consultant | Mentor
Prosper Business
Nov 2015 - Present (10 years 10 months)
Strategy consultant diagnosing companies across financial, operational, and decision-making dimensions to identify profit leaks and operational bottlenecks. Uses a deliberate sequence of diagnose, install, and sustain.
Partner
Domo Consultoria
Aug 2015 - Present (11 years 1 month)
Consultant for strategic business and people management, using a proprietary methodology to redesign management architecture and translate strategy into decisions and priorities.
Consultant providing career transition and talent management services.
Sr Associate
GhidiniRodil
Mar 2016 - Oct 2019 (3 years 7 months)
Partner responsible for the Key Talent area, focusing on executive selection and search. Worked with global HR and business teams in Argentina and the United States.
Partner - Outplacement Division
Domo Consultoria
Aug 2015 - Oct 2019 (4 years 2 months)
Partner responsible for new business development in a consulting firm specializing in mentoring, career transition, and assessment. Provided mentoring support and managed client retention.
Lecturer
Universidade Anhembi Morumbi
Aug 2016 - Dec 2018 (2 years 4 months)
Lecturer in Business Administration and Marketing programs, teaching courses on leadership, strategic management, marketing, and consumer behavior.
Lecturer
Faculdades Metropolitanas Unidas (FMU)
Feb 2016 - Dec 2018 (2 years 10 months)
Lecturer in the FMU School of Business, teaching courses in Business Administration, Marketing, and Human Resources.
Account Executive
Monster Worldwide, Inc.
Jun 2010 - Dec 2012 (2 years 6 months)
Managed national and international accounts and developed new business in collaboration with teams across five countries.
Education
Degrees, certifications, and relevant coursework
Fundação Getulio Vargas
Training for Tutoring Practice, Education
2019 - 2020
Completed training for tutoring practice in education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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