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Neeraja Dinakar

@neerajadinakar

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Marketing specialist driving data-led B2B social and content marketing growth.

India

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What I'm looking for

I seek a collaborative, data-driven marketing role where I can lead social and content strategies, optimize paid targeting, and drive measurable engagement and pipeline growth.

I am a results-driven marketing associate with four years of experience at Infosys, focused on B2B and social media marketing. I blend creative asset development with data-driven targeting to increase engagement and optimize campaign spend.

At Infosys I managed LinkedIn campaigns end-to-end, developed content and creatives using Canva, and scheduled posts with Hootsuite, achieving measurable lifts in impressions, CTR and organic reach. I also produced market intelligence and competitor profiling that improved targeting accuracy and sales pitch success rates.

My work emphasizes precision: refined audience segments with Influ2, maintained 95%+ lead-data accuracy, and generated weekly campaign reports to continually optimize performance. I have certifications in digital marketing and completed a digital black belt program and UX/UI training.

I seek opportunities where I can combine content strategy, analytics and targeted advertising to drive brand awareness and pipeline growth within customer-centric, collaborative teams.

Experience

Work history, roles, and key accomplishments

Current

SQE - Marketing Associate

Current

Infosys Limited

Aug 2021 - Present (4 years 1 month)

Managed LinkedIn and multi-channel marketing campaigns, improving engagement and impressions (LinkedIn impressions +15%, social engagement +22%) while reducing ad budget waste by 22% and increasing CTR by 18%. Led creative development, targeting, analytics and reporting to drive lead accuracy (95%+) and improve sales pitch success by 25%.