Neeraja Dinakar

I am a results-driven marketing associate with four years of experience at Infosys, focused on B2B and social media marketing. I blend creative asset development with data-driven targeting to increase engagement and optimize campaign spend.

At Infosys I managed LinkedIn campaigns end-to-end, developed content and creatives using Canva, and scheduled posts with Hootsuite, achieving measurable lifts in impressions, CTR and organic reach. I also produced market intelligence and competitor profiling that improved targeting accuracy and sales pitch success rates.

My work emphasizes precision: refined audience segments with Influ2, maintained 95%+ lead-data accuracy, and generated weekly campaign reports to continually optimize performance. I have certifications in digital marketing and completed a digital black belt program and UX/UI training.

I seek opportunities where I can combine content strategy, analytics and targeted advertising to drive brand awareness and pipeline growth within customer-centric, collaborative teams.