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@manushankar
Dynamic communications leader with over 18 years in strategic storytelling, and media strategy.
I am a dynamic communications leader with over 18 years of expertise in strategic storytelling, media strategy, and stakeholder management across diverse industries. My career has been marked by a proven ability to craft impactful narratives and manage high-performing teams to deliver measurable outcomes in global campaigns. Currently, I serve as the Managing Editor at Weber Shandwick, where I have developed and implemented a comprehensive communication strategy that significantly increased brand visibility for major clients like Coca-Cola and Samsung India.
Previously, I held the position of Lead Editor at Kalkine Media, where I managed the development and publication of high-impact articles and research reports. My role involved leading a team of researchers and writers to ensure compliance with editorial guidelines while conducting comprehensive SEO research to maximize visibility. My experience also includes formulating communication strategies at NCDEX, where I successfully engaged with government bodies and industry leaders, resulting in a notable increase in media coverage and stakeholder engagement.
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Work history, roles, and key accomplishments
Weber Shandwick
Jun 2023 - Present (2 years 5 months)
Developed and implemented a comprehensive communication strategy to increase brand visibility. Developed and delivered thought leadership articles and speeches for C-Suite leaders for global clients such as Coca-Cola, Samsung India, Genpact, Seagate etc.
Managed Crisis communications for the APAC region and successfully mitigated potential reputation risks.
Kalkine Media
Aug 2021 - Jun 2023 (1 year 10 months)
Managed the development and publication of online articles and research reports. Led a team to ensure compliance with editorial guidelines and conducted SEO research to maximize visibility.
NCDEX
Oct 2019 - Jun 2021 (1 year 8 months)
Formulated communications strategies for agriculture development, engaging with government bodies and media. Achieved a 30% increase in news coverage and stakeholder engagement through effective media partnerships.
FICCI
Jul 2016 - Oct 2019 (3 years 3 months)
Organized high-profile events and drafted press releases to communicate key outcomes. Edited FICCI’s monthly industry magazine, providing valuable insights to government and industry.
Rediff.com
Sep 2009 - Oct 2015 (6 years 1 month)
Generated news content and managed editorial processes. Covered major events and contributed to video content production, enhancing audience engagement.
Mail Today
Jul 2007 - Aug 2009 (2 years 1 month)
Core member of the team that launched Mail Today. Managed content editing and page design, ensuring timely production of the newspaper.
Hindustan Times
May 2005 - Aug 2007 (2 years 3 months)
Pioneered the concept of a children's newspaper and contributed to copy editing and page production. Assisted senior editors in various reporting tasks.
Degrees, certifications, and relevant coursework
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