Open to opportunities

Manu Shankar

@manushankar

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Dynamic communications leader with over 18 years in strategic storytelling, and media strategy.

India

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, where I can lead impactful communication initiatives and drive brand growth.

I am a dynamic communications leader with over 18 years of expertise in strategic storytelling, media strategy, and stakeholder management across diverse industries. My career has been marked by a proven ability to craft impactful narratives and manage high-performing teams to deliver measurable outcomes in global campaigns. Currently, I serve as the Managing Editor at Weber Shandwick, where I have developed and implemented a comprehensive communication strategy that significantly increased brand visibility for major clients like Coca-Cola and Samsung India.

Previously, I held the position of Lead Editor at Kalkine Media, where I managed the development and publication of high-impact articles and research reports. My role involved leading a team of researchers and writers to ensure compliance with editorial guidelines while conducting comprehensive SEO research to maximize visibility. My experience also includes formulating communication strategies at NCDEX, where I successfully engaged with government bodies and industry leaders, resulting in a notable increase in media coverage and stakeholder engagement.

Experience

Work history, roles, and key accomplishments

Current

Managing Editor & Communication Expert

Current

Weber Shandwick

Jun 2023 - Present (2 years)

Developed and implemented a comprehensive communication strategy to increase brand visibility. Developed and delivered thought leadership articles and speeches for C-Suite leaders for global clients such as Coca-Cola, Samsung India, Genpact, Seagate etc.
Managed Crisis communications for the APAC region and successfully mitigated potential reputation risks.

Communication Skills Communication Problem Solving Content Creation Content Strategy Crisis Management Crisis Response Crisis Communications Blockchain Cryptocurrency Crypto Cryptocurrencies Cryptocurrency Research Press Experience Public Relations

Lead Editor

Kalkine Media

Aug 2021 - Jun 2023 (1 year 10 months)

Managed the development and publication of online articles and research reports. Led a team to ensure compliance with editorial guidelines and conducted SEO research to maximize visibility.

Editing SEO Team Leadership Content Development Compliance Articles Research Management Proofreading Communication Strategy Digital Marketing

Senior Manager

NCDEX

Oct 2019 - Jun 2021 (1 year 8 months)

Formulated communications strategies for agriculture development, engaging with government bodies and media. Achieved a 30% increase in news coverage and stakeholder engagement through effective media partnerships.

Communications Strategy Media Relations Stakeholder Engagement Crisis Management Strategic Planning Public Relations Event Management Content Creation Business Development

Senior Assistant Director

FICCI

Jul 2016 - Oct 2019 (3 years 3 months)

Organized high-profile events and drafted press releases to communicate key outcomes. Edited FICCI’s monthly industry magazine, providing valuable insights to government and industry.

Event Management Editing Content Editing Public Relations Team Coordination Communication Strategy

Senior Assistant Editor

Rediff.com

Sep 2009 - Oct 2015 (6 years 1 month)

Generated news content and managed editorial processes. Covered major events and contributed to video content production, enhancing audience engagement.

Content Editing Video Production Events Editorial Team Collaboration Journalism Digital Media Storytelling

Senior Reporter cum Sub-Editor

Mail Today

Jul 2007 - Aug 2009 (2 years 1 month)

Core member of the team that launched Mail Today. Managed content editing and page design, ensuring timely production of the newspaper.

Content Editing Design Team Management Journalism Proofreading Production Management News Reporting Communication Skills

Copy Editor

Hindustan Times

May 2005 - Aug 2007 (2 years 3 months)

Pioneered the concept of a children's newspaper and contributed to copy editing and page production. Assisted senior editors in various reporting tasks.