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@jayadevcalamur
Strategic communications leader with 19+ years of experience.
As a strategic communications leader with over 19 years of experience, I specialize in building in-house content teams and shaping compelling brand narratives. My journey has been marked by a proven track record in launching and scaling content operations, aligning executive voice with business goals, and leading cross-functional collaborations to craft impactful messaging across various platforms.
Currently, I serve as the Head of Corporate Communications and Executive Editor at the Retailers Association of India, where I built the content and editorial function from the ground up. I have directed comprehensive content strategies that align with policy and industry standards, ghostwriting for board members and CEOs, and spearheading brand storytelling for major retail summits. My previous roles have equipped me with a diverse skill set in digital PR, content strategy, and editorial leadership, allowing me to thrive in complex, multi-industry environments.
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Work history, roles, and key accomplishments
Retailers Association of India
Sep 2022 - Present (3 years 2 months)
Built the content and editorial function from the ground up, developing brand tone, content pillars, and governance systems. Directed end-to-end content and communications strategy across print, digital, event, and internal platforms, aligning all output with policy, industry, and leadership voice.
The Free Press Journal
Mar 2020 - Aug 2020 (5 months)
Managed digital business content and editorial operations. Oversaw the creation and publication of online articles and features.
Quantent
Dec 2018 - Feb 2020 (1 year 2 months)
Created content calendars, press releases, and long-form stories for public-sector and technology-focused organisations. Managed microsite messaging for award-winning public interest campaigns.
DNA, India
Aug 2014 - Nov 2018 (4 years 3 months)
Assisted in managing features sections and contributed to editorial planning. Edited and curated content for daily publication.
Mumbai Mirror, India
Feb 2013 - Aug 2014 (1 year 6 months)
Responsible for copy editing and ensuring content quality and adherence to style guides. Collaborated with reporters and writers to refine articles.
Amar Chitra Katha
Aug 2012 - Feb 2013 (6 months)
Edited content for Brainwave, focusing on educational and engaging material. Managed the editorial process for specific publications.
Hill Road Media, India
Jan 2010 - Jan 2012 (2 years)
Worked as a special correspondent, covering various topics and conducting interviews. Produced in-depth articles and reports.
The Times of India
Jan 2006 - Jan 2010 (4 years)
Served as a correspondent and copy editor, contributing to news coverage and ensuring editorial standards. Wrote and edited articles for publication.
Cuemath
Sep 2020 - Present (5 years 2 months)
Led digital PR and content strategy across India, the US, and MENA markets. Coordinated with product, communications, and growth teams to build high-impact editorial assets.
Degrees, certifications, and relevant coursework
Executive Master of Business Administration (CMO Programme), Business Administration
Pursued an Executive Master of Business Administration with a focus on the CMO Programme. This program likely enhanced strategic marketing and leadership skills.
Master of Science, Biochemistry
Completed a Master of Science degree in Biochemistry. This program provided a strong foundation in biochemical principles and research methodologies.
Software and tools used professionally
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