At Mercado Libre, I designed experiences for large-scale e-commerce products and services, using data-driven prioritization and personalization. My contribution to the new-buyer app experience helped improve conversion by 25% and engagement by 12%.
I also designed flows where the system suggests, prioritizes, or assists user decisions, balancing automation with human control. I mentored Mercado Shop designers and participated in discovery, problem definition, and validation within agile teams.
At Wolox — Part of Accenture, I designed adaptive journeys for BBVA Argentina and assessed UX risks related to automation, bias, and loss of user control. I also led the end-to-end product and experience design of Yape, a digital wallet for a Bolivian bank.
At Zav Group, I designed digital products incorporating automated production systems for ProColombia and led research workshops to identify friction in complex flows for the Steelpro app. My work spans product discovery, UX research, design systems, and human–AI interaction.
