Lizeth Avendaño
@lizethavendao
Senior Product Designer crafting user-centered experiences.
What I'm looking for
As a seasoned graphic designer with over 7 years of experience, I specialize in UX/UI product design. My career has been marked by a commitment to delivering innovative solutions for both B2B and B2C environments. I thrive in collaborative settings, adeptly navigating complex projects to create user-centered designs that resonate with diverse audiences.
At Prima.ai, I have successfully developed wireframes, mockups, and prototypes, achieving significant improvements in team alignment and customer satisfaction. My ability to define precise requirements and prioritize critical tasks has consistently led to successful project outcomes. I take pride in my expertise in crafting comprehensive design systems, ensuring that every project not only meets but exceeds industry standards.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Prima.ai
Aug 2023 - Present (1 year 9 months)
As a Senior Product Designer at Prima.ai, I develop wireframes, mockups, and prototypes, enhancing user experience and facilitating cross-functional collaboration. My efforts have led to significant improvements in customer satisfaction and design system efficiency.
Senior Product Designer
Koban
Jun 2022 - Jul 2023 (1 year 1 month)
At Koban, I led the design process for the KOBAN app, collaborating with teams to create user-friendly interfaces and conducting usability tests to identify improvement opportunities, significantly enhancing user experience.
Product Designer
Zemoga, Inc.
Nov 2021 - May 2022 (6 months)
As a Product Designer at Zemoga, I built user flows and prototypes for WALMART's app projects, collaborating with cross-functional teams to validate designs and ensure alignment with client design systems.
Senior Product Designer
Banco de Bogotá
Nov 2021 - Dec 2021 (1 month)
In my role at Banco de Bogotá, I created responsive web designs for various financial services, optimizing user tasks and enhancing satisfaction metrics through effective design solutions and user advocacy.
Product Designer
Banco Finandina
Sep 2017 - May 2019 (1 year 8 months)
At Banco Finandina, I designed a digital signature app and created marketing materials for digital banking products, contributing to the overall user experience and marketing strategies.
Graphic Designer
SL Research
Mar 2016 - Dec 2016 (9 months)
As a Graphic Designer at SL Research, I created visual components and wireframes, supporting effective communication strategies and enhancing user understanding through design.
Graphic Designer
Bella Piel
Jan 2016 - Feb 2016 (1 month)
In my role at Bella Piel, I created marketing materials to meet advertising goals, contributing to the overall marketing strategy and brand visibility.
Graphic Designer
Colsubsidio
Mar 2015 - Sep 2015 (6 months)
At Colsubsidio, I developed internal communication materials and digital tools, enhancing employee engagement and communication strategies within the organization.
Graphic Designer Assistant
MKT Solutions
Oct 2014 - Jan 2015 (3 months)
As a Graphic Designer Assistant at MKT Solutions, I supported various campaigns and projects, enhancing my skills in design and client engagement.
Customer Services Assessor
Banco Davivienda
May 2010 - Sep 2014 (4 years 4 months)
In my role at Banco Davivienda, I provided customer service support, addressing inquiries and ensuring customer satisfaction regarding banking products and services.
Education
Degrees, certifications, and relevant coursework
IEBS Business School
UX Product design, User Experience Design
2020 - 2021
Focused on UX Product design and User experience design, enhancing skills in creating user-centered design solutions and improving overall user satisfaction.
Jorge Tadeo Lozano
Professional Graphic Designer, Graphic Design
2011 - 2015
Studied Graphic Design, acquiring a strong foundation in visual communication, design principles, and creative problem-solving.
Tech stack
Software and tools used professionally
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