At ÁTOMO AGENCY, I developed brand and communication strategies grounded in research into categories, trends, competitors, and audiences. For Hasbro City, audience insights about adults’ nostalgic connection to its franchises and engagement with character-led content informed proposed communication pillars.
I translated strategic findings and business objectives into creative concepts. For Blanco Castelar, I explored the visual and cultural codes of luxury; for Solidez Hipotecaria, I developed a more approachable communication direction for millennial audiences.
I led a 14-person creative team across content, design, and production, connecting strategy with campaigns, content, and brand experiences. I also designed processes and tools to organize priorities, workloads, and resources.
Across my work at CEREBROSMARTMEDIA, WHY TRANSFORMATION, and other agencies, I developed communication strategies, content ecosystems, campaigns, and creative concepts for brands in different categories. I’ve also worked on new-business proposals, Latin American campaign adaptation, editorial quality, and independent strategy and content projects.
