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Fazela Raeka Shaukat

@fazelaraekashaukat

Marketing communications specialist across government, hospitality and D2C, contributing to award-recognised campaigns and PR.

United Arab Emirates

Message

At Trizone Communications, I developed integrated campaign strategies across digital, print and events for clients in finance, hospitality and food service. Meta campaigns generated 8,500+ leads in eight months for a finance client, while coordinated SEO, content and social delivery drove 100K+ annual organic users for a hospitality brand.

As Project Coordinator, I coordinated government leadership, agencies and creative partners for Vibrant Gujarat Global Summit 2024. I also founded The Baggister Store, a D2C lifestyle brand, and coordinated 10+ pop-up activations; earlier, at Brandit Communications, I coordinated media coverage at DefExpo 2022.

Experience

Work history, roles, and key accomplishments

UAE Market Exploration

Aug 2025 - Mar 2026 (7 months)

Managed social media and video content strategy for a Dubai-based luxury retail jewellery brand, ensuring brand consistency and storytelling alignment. Built understanding of GCC luxury market dynamics and regional stakeholder communication norms.

Social Media Management Video Content Strategy Brand Consistency Storytelling Digital Marketing

Account Executive

Trizone Communications

Jul 2024 - Aug 2025 (1 year 1 month)

Managed luxury and premium brand accounts end-to-end as primary client contact, owning communication, strategy, and campaign delivery. Translated brand positioning into content-first strategies and coordinated creative, content, media, and production teams.

Account Management Client Servicing Campaign Strategy Creative Briefs Team Coordination Quality Control Luxury Branding

Project Coordinator

Trizone Communications

Dec 2023 - Jun 2024 (6 months)

Served as central coordination point between government leadership, creative agencies, and production partners, managing all project workstreams. Managed multi-tier creative and branding approval workflows and produced KPI-driven visibility reports for senior government stakeholders.

Stakeholder Coordination Project Management Approval Workflows KPI Reporting Government Relations

Founder

The Baggister Store

Dec 2022 - Jun 2024 (1 year 6 months)

Built and scaled a D2C lifestyle brand with full P&L ownership. Managed influencer outreach and affiliate activations, coordinating 10+ pop-up events across multiple cities.

DTC Brand Management P L Ownership Influencer Outreach Affiliate Marketing Event Coordination Sales

PR and Digital Media Executive

Brandit Communications

Apr 2022 - Oct 2022 (6 months)

Managed client servicing and PR coordination across real estate, EV, and startup hub accounts in a boutique agency environment. Coordinated large-scale national defence event media coverage at DefExpo 2022.

Public Relations Client Servicing Media Coordination Event Coverage Real Estate Electric Vehicles Startups