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Manisha Manya

@manishamanya

Programmatic advertising analyst at InMobi who supported $1.5M+ in annual media budgets and contributed to a 15% performance improvement.

India

Message

At InMobi, I managed programmatic campaigns across US and EMEA markets, from setup and launch through pacing, monitoring, and reporting. I analyzed audiences, inventory, creatives, and targeting, contributing to a 15% performance improvement through data-driven testing.

I also supported $1.5M+ in annual media budgets with 98% on-time delivery and zero major escalations, and automated performance reports and dashboards. Earlier, at CJ - Epsilon, I managed affiliate campaigns for global brands including Dell, Booking.com, and Yankee Candle, and handled the Yankee Candle and Norton accounts.

Experience

Work history, roles, and key accomplishments

Senior Analyst – Programmatic Advertising

InMobi

Sep 2021 - Jun 2026 (4 years 9 months)

Managed programmatic campaigns across US and EMEA, covering setup, launch, pacing, monitoring, and reporting across multiple DSPs. Drove a 15% performance improvement through data-driven testing and supported $1.5M+ annual media budgets with 98% on-time delivery.

Programmatic Advertising DSP Trafficking Campaign Optimization CPM CTR CVR CPA CPI ROAS Audience Targeting Reporting Dashboarding InMobi Beeswax DV360 Jira Salesforce Asana Tableau Power BI Google Analytics

Affiliate Assistant Manager

Valueleaf Services Pvt Ltd

Mar 2021 - Aug 2021 (5 months)

Managed performance-driven acquisition campaigns across BFSI and gaming verticals using SMS, email, display, and programmatic video. Executed A/B testing and tracking enhancements to improve lead quality and conversion efficiency.

Affiliate Marketing Performance Marketing A B Testing Campaign Management SMS Email Display Advertising Programmatic Video Creative Quality and Compliance Specialist

Client Services Associate Analyst

CJ - Epsilon

Aug 2018 - Mar 2021 (2 years 7 months)

Managed end-to-end affiliate campaigns for global brands including Dell, Booking.com, Etihad Airways, Qatar Airways, Yankee Candle, Norton, and Domino's across US and EMEA markets. Independently managed Yankee Candle (£60K/month) and Norton (USD 50K/month) accounts, building strong client relationships and delivering optimization recommendations.

Affiliate Marketing Campaign Management Customer Relationship Management Reporting Budget Monitoring Optimization Publisher Onboarding Negotiation Stakeholder Communication

Digital Marketing Intern

Zenquest Digital

Apr 2018 - Jul 2018 (3 months)

Gained foundational exposure to Facebook, Instagram, and Twitter marketing through live client campaigns. Supported SEO activities, keyword research, and campaign execution under senior marketers.

Facebook Marketing Instagram Marketing X (Twitter) Marketing SEO Keyword Research Campaign Execution Copywriting

Digital Marketing Intern

Exhort Technology Pvt Ltd

Oct 2017 - Mar 2018 (5 months)

Gained foundational exposure to Facebook, Instagram, and Twitter marketing through live client campaigns. Supported SEO activities, keyword research, and campaign execution under senior marketers.

Facebook Marketing Instagram Marketing X (Twitter) Marketing SEO Keyword Research Campaign Execution Copywriting