Maninder Sidhu
@manindersidhu
Marketing Specialist driving data-led SEO, AEO/GEO, CRO, and paid media growth.
IndiaWhat I'm looking for
I’m a marketing specialist focused on performance growth through search innovation, experimentation, and clear measurement. I’ve rebuilt SEO from the ground up, shifting strategy toward buyer-intent keywords and visibility where customers actually look.
At Forwardly, I lifted organic traffic 45% in six months and pushed organic conversion rate to as high as 13%. I also got ahead of the AI search shift by building AEO and GEO strategies for AI answer engines like ChatGPT and Google AI Overviews, not just traditional rankings.
I’m equally strong in technical improvements and paid growth. After a full technical audit, I cut load time by 22%, and I owned paid media end-to-end across Meta and Google—restructuring targeting and creative to drive app sign-ups up 53% while lowering cost per acquisition.
Earlier, as a Digital Marketing Manager at BrandShark, I led a 10-person remote team delivering 30+ campaigns across multiple industries with 95% on-time, on-budget delivery. I also shaped campaigns using competitive intelligence and behavioral insights, including work that took clients from page 3 obscurity to page 1 results and increased organic traffic by 40%.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
Forwardly
Aug 2023 - Present (2 years 11 months)
Rebuilt SEO strategy for a B2B fintech product, increasing organic traffic by 45% in six months and raising organic conversion rate up to 13%. Owned paid media across Meta and Google and developed AEO/GEO strategy for AI answer engines like ChatGPT and Google AI Overviews.
Digital Marketing Manager
BrandShark
Sep 2021 - Jul 2023 (1 year 10 months)
Led a remote team delivering 30+ campaigns across multiple industries, managing a monthly budget of $50K+ with consistent on-time, on-budget delivery. Owned SEO performance turnarounds and built channel strategies driving revenue growth for FMCG and lifestyle clients.
Digital Marketing Executive
The Convoke
Mar 2021 - Aug 2021 (5 months)
Conducted competitive intelligence and market research for multiple SMBs, translating findings into campaign strategy. Used behavioral data from 25,000 monthly active users to inform marketing decisions.
Digital Marketing Executive
Vsa Vet Media
Jan 2019 - Feb 2021 (2 years 1 month)
Owned SEO, paid ads, and social strategy for 12 veterinary hospital clients across Canada. Improved rankings from page 3 to page 1 on Google and increased organic traffic by 40%, while managing paid ads and social for each client.
Education
Degrees, certifications, and relevant coursework
Panjab University
Bachelor's in Economics & Public Administration, Economics & Public Administration
Completed a Bachelor’s degree in Economics & Public Administration at Panjab University.
Panjab University
Master’s in Public & Private Administration, Public & Private Administration
Completed a Master’s degree in Public & Private Administration at Panjab University.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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