Harshita Swarnkar
@harshitaswarnkar
Digital marketer specializing in SEO, technical optimization, and data-driven growth.
What I'm looking for
I am a results-driven digital marketer with strong expertise in SEO, technical optimization, GA4 configuration, and content-driven growth strategies. I have led website builds, improved organic visibility, resolved technical site issues, executed backlink and guest-posting campaigns, and implemented analytics-driven optimizations that increased traffic and site health.
I mentor and train cross-functional teams, develop branding strategies, and create workflows for marketing automation and reporting. My background combines hands-on technical skills (GTM, Screaming Frog, Looker Studio) with content, CRO, and social media management to align digital efforts with business goals.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
Ken Research
Jul 2023 - Present (2 years 3 months)
Improved organic visibility by 40% through on-page and off-page SEO, raised site health score to 85% by fixing technical issues, built a new company website, and implemented GA4 and GTM to enable data-driven content and traffic growth.
Social Media Executive
CMC Marketing
Jun 2021 - Oct 2021 (4 months)
Managed and optimized LinkedIn and Instagram presence, developed engaging content and captions, and used scheduling tools and hashtag research to increase reach and engagement.
Education
Degrees, certifications, and relevant coursework
Maharishi Dayanand University
Master of Business Administration, Marketing and Business Analytics
2022 - 2024
MBA in Marketing and Business Analytics program completed with focus on marketing strategy, analytics, and business decision-making.
Bundelkhand University
Bachelor of Science, Biotechnology
2018 - 2021
Bachelor's degree in Biotechnology covering core biological sciences and laboratory techniques.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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