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Mallory Welch

@mallorywelch

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Senior UX & Product Designer focused on accessibility, systems design, and digital strategy.

United States

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What I'm looking for

I seek senior UX/product roles emphasizing accessibility, systems design, cross-functional collaboration, measurable impact, and opportunities to lead digital strategy in inclusive, global teams.

I am a Senior UX and Product Designer with 10+ years of international experience creating inclusive, data-driven digital ecosystems. I bridge design, accessibility, and technology to deliver human-centered products that are both beautiful and highly usable.

At Rice University I serve as Lead UX Designer for the Office of Information Technology, supporting design and strategy for 50+ department websites, directing crisis communications during COVID-19, and establishing design standards and workflows that improved speed and satisfaction.

Previously I combined UX, SEO, and front-end development at Malone Media Group and led major digital campaigns and accessibility-forward tourism platforms at Houston First Corporation. I have experience optimizing e-commerce UX, analytics-driven iteration, and collaborating with international teams across North America, Europe, and Asia.

I am fluent in cross-functional collaboration, systems thinking, and DEI advocacy, and hold certifications in Google Analytics and WCAG 2.1 AA accessibility. I bring empathy, precision, and a global mindset to create measurable, inclusive digital experiences.

Experience

Work history, roles, and key accomplishments

Current

Lead UX Designer

Current

Rice University

Jan 2020 - Present (5 years 9 months)

Sole UX designer for the Office of Information Technology, directing digital strategy and accessible, data-driven interfaces for 50+ university department websites and managing COVID-19 crisis communications to deliver real-time information systems.

Figma UX Strategy Design Systems User Research HTML5 CSS3

UX / SEO Analyst & Web Developer

Malone Media Group

Jan 2018 - Jan 2020 (2 years)

Combined UX design and performance marketing to build conversion-focused landing pages and campaign microsites, using analytics to drive iterative improvements and improve ROI across U.S. and European markets.

Google Analytics SEMrush SEO Responsive Design HTML5 CSS3 A B Testing

Web & Digital Designer

Houston First Corporation

Jan 2016 - Jan 2018 (2 years)

Led design for city tourism platforms and large-scale digital campaigns (including Super Bowl LI), collaborating with media partners and supporting emergency communications during Hurricane Harvey to maintain digital infrastructure.

Adobe XD Photoshop UX Stakeholder Management Responsive Design Content Strategy Brand Design

Senior Processing Coordinator

AmeriCommerce

Jan 2013 - Jan 2016 (3 years)

Designed e-commerce storefronts and optimized checkout flows and product presentation for SaaS and retail clients, collaborating with marketing and development teams on multi-platform ad campaigns.

Checkout Optimization HTML5 CSS3 Digital Marketing Google Ads