Mallika Barsaley

Shaped campaign direction across 4-5 key accounts, ensuring ideas were on-brand and built to perform. Independently handled 5+ on-ground events and brand activations, coordinating vendors, timelines, and client approvals end-to-end.

Oversaw organic social media strategy and execution for Instagram and Facebook for LifestyleAsia India and Augustman India handles, resulting in a 25% and 114.3% increase in followers, respectively. Brainstormed organic and paid social media strategy for event-led campaigns, driving a 112% uplift in brand engagement.

Managed editorial and social media calendar while conducting extensive image research and conceptualising graphics. Wrote and promoted articles on fashion, beauty and relationships for Cosmopolitan India, resulting in a 7% monthly increase in followers.

Developed SEO-friendly content strategies for the website and social platforms, improving organic visibility by 10% MoM and increasing website traffic by 50% within 6 months of launch. Supported the Editor-in-Chief in brand partnerships and shooting pre- and post-production plans.

Wrote editorial and SEO content for the official website while producing high-quality visuals for digital media that increased audience engagement by 10%. Worked closely with the Digital Editor and Engagement Editor, writing SEO articles to hit digital KPIs.

Built and managed the official website for Clay magazine, including editorial calendar, social media coverage and SEO, supporting website optimisation and improving user experience. Led the crisis management team during an unforeseen website outage.

Wrote digital pieces and advertorial content using the company CMS about tech, culture, beauty, fashion, and entertainment. Supported the planning and execution of webinars and events, managing guest lists and follow-up activity.

Led social and content operations for a youth media platform, resulting in 50K+ followers and audience reach, overseeing publishing strategy, team coordination, and audience growth. Published daily articles and Instagram posts on higher education trends, cut-offs, memes and event coverage.

Created promotional marketing material for the Ekaant Foundation for a mental health drive. Founded 'Eventory', managing logistics, coordinating with vendors, and strategizing digital marketing plans for product launches and networking events.

Activities and societies: Student events and communications coordinator

MA in International Journalism with a specialization in print and lifestyle journalism and a minor in broadcast. Served as student events and communications coordinator, managing logistics, stakeholder coordination, and live coverage.