Shruti Shinde

Supporting communication planning and influencer campaign planning and execution for corporate clients, including content strategy, thought leadership articles, cross-channel campaign coordination, and creative ideation. Tracking campaign performance through coverage analytics and delivering data-driven insights to optimize campaigns.

Contributed to brand strategy for leading automotive and lifestyle brands through consumer research, competitive mapping, and trend analysis. Participated in brainstorming sessions on brand positioning, messaging, and engagement tactics to shape campaign creative direction.

Developed and pitched story ideas, wrote articles, and prepared press releases for a Fortune India 500 pharmaceutical client; maintained media relationships and secured coverage through outreach to journalists. Built targeted audience outreach lists and delivered comprehensive performance reports, including monthly reach and coverage summaries.

Enhanced editing and content development skills by crafting high-quality articles for the Economic Times Human Resource (ETHR) World website, aligned with the platform's professional tone and audience expectations. Supported event marketing initiatives by managing speaker outreach, developing event communication strategies, and producing digital content.

Created real-time digital and social content in a fast-paced event environment; built skills in influencer-led engagement and brand visibility management.

Created SEO-optimised articles, engaging blogs, impactful email campaigns, promotional content, and compelling social media captions tailored to the hospitality sector, driving audience engagement and brand visibility.

Pursued a Bachelor's of Multimedia and Mass Communications (BAMMC) from August 2022 to May 2025.