Open to opportunities

Malik Roberts

@malikroberts

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Innovative product manager specializing in AI-driven creative technologies.

United Kingdom

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in creative technology.

I am an experienced product manager with a strong background in innovation and technology, currently leading cross-functional teams at EssenceMediacom. My role involves driving the development of AI-powered creative tools that enhance client engagement and streamline workflows. I have successfully led user research initiatives and shaped product strategies that align with market needs, resulting in the launch of flagship products that have significantly impacted client satisfaction and business growth.

Previously, I played a pivotal role at AD-LIB, where I managed multiple product areas and collaborated closely with design and engineering teams to deliver high-quality releases. My efforts contributed to the company's successful acquisition by Smartly.io for £100M. I am passionate about leveraging technology to create user-centered solutions and have a proven track record of driving product development in fast-paced environments.

Experience

Work history, roles, and key accomplishments

Current

Innovation - Product Manager

Current

EssenceMediacom (Google)

Oct 2020 - Present (4 years 8 months)

Cross-functional product lead for EssenceMediacom Contextual Creative (EMCC), leading user research and shaping the MVP through hands-on POC testing. Owned the innovation roadmap for Google clients, translating business objectives into actionable product priorities and identifying scalable opportunities for AI-powered creative tools.

Product Management User Research Strategic Partnerships AI Tools Agile Workflows Kanban

Product Manager

AD-LIB

Aug 2019 - Present (5 years 10 months)

Owned multiple product areas including remarketing, decision trees, and creative analytics, defining strategy and managing the bug board to drive high-quality releases. Partnered closely with product design and user research to shape intuitive experiences and validate features through user testing.

Product Management Product Design User Research Sales Support KPI Tracking User Centered Design

Advertising Operations Director

Manning Gottlieb OMG

Sep 2018 - Present (6 years 9 months)

Led a team of 3 ad operations executives managing campaigns for over 20 government clients, delivering high-volume, cross-channel activity with accuracy and consistency. Oversaw end-to-end trafficking and QA for digital campaigns, ensuring on-time launches, platform compliance, and alignment with KPIs.

Ad Operations Campaign Management QA HTML CSS JavaScript

Early Career - Marketing Technology

Various Companies

May 2014 - Present (11 years 1 month)

Worked across consulting and in-house roles focusing on campaign setup, data strategy, and MarTech adoption. Delivered tracking implementation, in-app analytics, and DMP consultation for performance-led marketing teams.

Marketing Technology Data Strategy Campaign Setup App Analytics DMP Consultation Product Ownership Performance Analysis

Education

Degrees, certifications, and relevant coursework

Bangor University

MA, Film Making

Grade: Distinction

Achieved a Distinction in Filmmaking, focusing on advanced production techniques and theoretical frameworks. Developed a strong understanding of cinematic storytelling and visual communication.