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Luisa MartinaLM
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Luisa Martina

@luisamartina

Communication professional at Plat4mation who increased Viva Engage engagement by 150% through internal content and campaign analysis.

Netherlands
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What I'm looking for

I’m looking for my next opportunity to widen my toolkit and put myself out there.

At Plat4mation, I worked as a Global Internal Branding & Communication Intern, creating internal content in video, image, and text formats for Viva Engage and the website.

I wrote articles and blog posts about employee development tools and company accomplishments. My analysis of campaign KPIs showed a 150% increase in overall Viva Engage engagement and a gradual increase in AI literacy.

My studies in communication, persuasive communication, and quantitative research have taken me across content creation, data research and analysis, and editorial work. I’m looking for my next opportunity to widen my toolkit and put myself out there.

Experience

Work history, roles, and key accomplishments

PL

Global Internal Branding & Communication Intern

Plat4mation

Aug 2025 - Feb 2026 (6 months)

Planned and created content including short/long videos, images, and text formats using Canva and basic Figma for internal purposes, shared on Viva Engage and the website. Wrote articles and blog posts for employees, focusing on internal development tools and accomplishments, and analyzed KPIs showing a 150% increase in engagement on Viva Engage.

Education

Degrees, certifications, and relevant coursework

University of California, Davis logoUD

University of California, Davis

Licences & Certifications, SEO

2026 - 2026

Completed certifications in Google SEO Fundamentals, Optimizing a Website for Google Search, and Advanced Content & Social Tactics to Optimize SEO.

University of Amsterdam logoUA

University of Amsterdam

Master of Science, Persuasive Communication

2024 - 2025

Grade: 7.3

Master of Science in Persuasive Communication with a focus on Climate Change and Strategic Communication, achieving a GPA of 7.3.

University of Amsterdam logoUA

University of Amsterdam

Pre-Master, Quantitative Research for Communication Science

2023 - 2024

Pre-Master in Quantitative Research for Communication Science, including SPSS training.

University of Pavia logoUP

University of Pavia

Bachelor's Degree, Communication, Innovation and Multimodality

2019 - 2022

Grade: 108/110

Bachelor's Degree in Communication, Innovation and Multimodality, with a final mark of 108/110.

Tech stack

Software and tools used professionally

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