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Mahesh Pathrikar

@maheshpathrikar

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I drive retail growth through strategic marketing, operations, and commercial initiatives.

India

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What I'm looking for

I'm looking for a growth-oriented role where I can combine commercial strategy, marketing, retail operations, and data-led insights to build scalable business outcomes.

At Bharat Petroleum Corporation Limited, I manage a ₹200 crore retail business portfolio and lead end-to-end retail operations and strategic initiatives for sustainable growth.

I've proposed growth initiatives for a loss-making business unit, including a zero-capex monetization model with estimated annual revenue potential of ₹108 crore. My cross-functional management training across five BPCL business units has strengthened my exposure to marketing, finance, operations, commercial strategy, and AI-driven business transformation.

During my internship at Adani Wilmar, I restructured distribution channels to boost product flow by 60% and generate ₹8 lakhs in monthly revenue. I also conducted 550+ market visits, identified pricing mismatches and stock-outs, and proposed BTL strategies projected to improve retail engagement and market share.

I'm an MBA candidate at IIM Shillong with experience in digital marketing, brand analysis, sponsorships, and case-based problem solving. I bring a practical, data-led approach to building growth strategies across retail and consumer-facing businesses.

Experience

Work history, roles, and key accomplishments

Current

Executive Officer

Current

Bharat Petroleum Corporation Limited

Conceptualized and proposed strategic growth initiatives for a loss-making business unit, including a zero-capex monetization model with an estimated ₹108 crore annual revenue potential. Managed a ₹200 crore retail business portfolio, leading end-to-end retail operations and optimizing business performance.

Strategic Planning Business Development Retail Operations Financial Analysis Marketing Finance Operations Commercial Strategy

Industry Interface

Government of Meghalaya

Jun 2025 - Jun 2025 (0 months)

Conducted a competitive and brand analysis of 4 leading tech parks, which accelerated market entry by 6-9 months by translating key insights into a comprehensive digital marketing roadmap. Optimized agency selection through a comprehensive evaluation framework, shortlisting 5+ partners for digital marketing, social media, and brand identity design.

Competitive Analysis Digital Marketing Brand Strategy Project Management

Marketing Strategy Intern

Adani Wilmar

Boosted product flow by 60% and generated ₹8 Lakhs in monthly revenue by strategically restructuring distribution channels, enhancing brand presence, and expanding into high-potential under-served markets. Analyzed consumer behavior through 550+ market visits across 5+ towns in Maharashtra and phone surveys in 4 states, uncovering pricing mismatches and stock-outs in 3 SKUs that caused a 20% sales

Market Research Distribution Strategy Brand Management consumer behavior BTL Marketing Data Analysis