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Mahek Gupta

@mahekgupta3

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I build growth strategies through consumer research, brand positioning, and measurable digital marketing campaigns.

India

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What I'm looking for

I'm looking for a marketing role where I can turn consumer and market insights into brand and digital growth strategies while continuing to build client-facing experience.

I'm currently delivering a live strategic consultancy project for Pladis Global, using consumer research and competitive analysis to shape growth strategy for Jacob's and Carr's savoury biscuit brands targeting young UK families. I contribute brand positioning and go-to-market recommendations directly to client stakeholders.

Previously, at Petals Training, I increased social engagement by 30%, organic traffic by 15%, and delivered email campaigns with a 20% open rate and 10% click-through rate. I've also supported growth analysis at SUPROS and led recruitment, onboarding, and retention initiatives for AIESEC in Cardiff.

Experience

Work history, roles, and key accomplishments

Current

Strategic Marketing Consultant

Current

Pladis Global

Jan 2026 - Present (8 months)

Conducted consumer research and competitive analysis to inform growth strategy for Jacob's and Carr's savoury biscuit brands. Contributed to brand positioning and go-to-market recommendations presented to stakeholders.

Consumer Research Competitive Analysis Brand Strategy Market Research Financial Analysis Cross Functional Collaboration

Marketing Intern

Petals Training

Oct 2024 - Dec 2024 (2 months)

Increased social media engagement by 30% through content creation and platform strategy. Implemented SEO improvements and website updates, driving a 15% increase in organic traffic.

Social Media Marketing Content Creation SEO Email Marketing Market Research Google Analytics

Talent Management

AIESEC in Cardiff

Oct 2023 - Jul 2024 (9 months)

Recruited and onboarded 50+ volunteers, strengthening strategic partnerships. Designed and delivered training programmes on retention strategies, improving team performance by 20% and boosting retention by 25%.

Recruitment Onboarding Training Retention Strategy Process Improvement

Customer Experience Team Member

Constellation

Oct 2023 - Feb 2024 (4 months)

Managed 500+ customer interactions per event, achieving a 95% satisfaction rate. Streamlined event setup processes, improving operational efficiency by 20%.

Customer Service Event Management Operational Efficiency

Business Management Consultant Intern

SUPROS

May 2021 - Jun 2021 (1 month)

Conducted market research and financial analysis to identify growth opportunities. Partnered with cross-functional teams to develop solutions for client challenges.

Market Research Financial Analysis Cross Functional Collaboration