Tarini Gupta
@tarinigupta
Marketing research intern at ARM Worldwide who translated multi-client content audits into actionable content strategy.
IndiaWhat I'm looking for
At ARM Worldwide, I conducted content audits and audience engagement analysis for Home Credit India, Oleev Kitchen, and Aranyaka Homes, translating performance data into actionable content strategy. I also researched competitor content ecosystems for Hindustan Times to inform brand positioning and campaign planning.
At Indo Global Social Service Society, I designed field research on social initiatives and produced insights for programme strategy. For FLAME University's Discover India Program, I led research into migration's impact on Goa's culinary market, using field interviews to examine consumer behaviour and business adaptation.
Experience
Work history, roles, and key accomplishments
Strategy & Research Intern
ARM Worldwide
May 2025 - Jul 2025 (2 months)
Conducted multi-platform content audits and audience engagement analysis for three client mandates, and executed competitive landscape research to inform brand positioning.
Marketing Outreach Intern
FLAME University
Oct 2023 - Sep 2024 (11 months)
Managed end-to-end outreach across prospective student segments and collaborated with internal teams to refine engagement tactics.
Marketing & Field Research Intern
Indo Global Social Service Society
May 2024 - Jul 2024 (2 months)
Designed and executed primary field research to assess adoption and behavioural impact of social initiatives, and authored newsletters and impact reports.
Communications Intern
Sankalp Foundation
Jun 2022 - Aug 2022 (2 months)
Managed the NGO's social media presence and assisted with website maintenance, and conducted surveys with old age home residents.
Education
Degrees, certifications, and relevant coursework
FLAME University
BBA, Marketing and Psychology
Grade: 6.9/10
Pursuing a BBA in Marketing and Psychology with a GPA of 6.9/10.
Venkateshwar International School
AISSCE CBSE, General
Grade: 93%
Activities and societies: School Prefect & House Captain
Completed AISSCE CBSE with 93%, serving as School Prefect and House Captain.
Venkateshwar International School
AISSE CBSE, General
Grade: 90%
Completed AISSE CBSE with 90%.
LinkedIn Learning
Managing Conflict Certification, Management
Completed a certification in Managing Conflict with Fred Kofman.
IBM
Generative AI: Prompt Engineering Basics Certification, Artificial Intelligence
Completed a certification in Generative AI: Prompt Engineering Basics through LinkedIn Learning.
University of Pennsylvania
Viral Marketing Certification, Marketing
Completed a certification in Viral Marketing through Coursera.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
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