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archita nayak

@architanayak

I build SEO-driven B2B content strategies that grow organic traffic and inbound leads for technology and healthcare brands.

Canada

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What I'm looking for

I'm looking to build SEO-driven B2B content strategies for technology or healthcare brands, translating complex products into clear content that supports organic growth, brand authority, and lead generation.

I've developed B2B content strategies for technology and healthcare brands at Dash Technologies, Harbinger Group, Escomob Technologies, and Bacancy Software. My work has increased organic traffic by 60%, improved content production efficiency by 45%, and contributed to 75% growth in inbound leads.

I turn complex software, healthcare, HRTech, and EdTech topics into clear blogs, whitepapers, eBooks, case studies, product documentation, and technical tutorials. I combine SEO research, competitor analysis, content planning, and cross-functional collaboration to support brand visibility, lead generation, and business goals.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Writer

Current

Dash Technologies Inc.

Sep 2024 - Present (2 years)

Developed and executed end-to-end content strategies aligned with audience needs, brand positioning, and business objectives. Conducted keyword research, competitor analysis, and SEO-focused content planning to improve organic visibility.

Content Strategy SEO Keyword Research Competitive Analysis Content Planning Thought Leadership

Senior Content Writer

Escomob Technologies Pvt. Ltd.

Jan 2024 - Apr 2024 (3 months)

Created product-focused and SEO-informed content for technology audiences, supporting brand visibility and digital marketing initiatives. Conducted research into industry topics, competitors, and audience interests.

Content Creation SEO Research Product Messaging Digital Marketing

Senior Content Writer

Harbinger Group

Jan 2022 - Dec 2023 (1 year 11 months)

Developed long-form and strategic content for B2B technology audiences, including blogs, eBooks, case studies, and marketing assets. Created content supporting HRTech and EdTech products and mentored junior writers.

Content Strategy SEO Keyword Research Case Studies Newsletters Mentor B2B Content Marketing Collateral

Content Writer & Front-End Developer

Bacancy Software LLP

Jan 2018 - Dec 2022 (4 years 11 months)

Developed product documentation, technical tutorials, and user guides to simplify complex software concepts. Collaborated with developers and project managers to produce accurate technical content and product-focused materials.

Documentation Web Technologies Collaboration