Maham Fatima Mir

I’m a Creative Strategist & Direct Response Copywriter with 6+ years across health, wellness, pets, supplements, travel, and other ecommerce brands—turning insights into paid social creative that performs. I own the full creative process, from review mining, customer research, and competitor analysis to angle development, hook creation, scriptwriting, creative briefing, and performance-driven iteration.

My work spans UGC ads, VSLs, static creative, and full-funnel campaigns, with $6.8M+ in client results. I’ve led creative strategy, hook & messaging creation, and creative testing/performance analysis, collaborating with media buyers and creative teams to refine concepts that resonate—whether the message is problem-solution, identity alignment, or category-specific emotional needs.