Hassam Rasheed

I’m a results-driven copywriter and UGC scriptwriter specializing in psychology-driven, direct-response marketing for wellness, nutrition, fitness, and DTC healthcare sectors. I craft high-converting landing page copy, sales emails, and promotional materials designed to maximize thumb-stop rates and lower customer acquisition costs (CPA). I also bridge the gap between strategic marketing goals and human-centric creative execution.

Through freelance work, I lead end-to-end campaign creative—from conceptualization to final copy—while consistently meeting tight deadlines and project goals. I conduct market and audience research using psychological profiling to target consumer pain points, and I write performance-driven video/UGC scripts with strong hooks, visual direction, pacing notes, and B-roll guidance to support A/B testing and optimize overall ad performance.