Open to opportunities

Hanan Asim

@hananasim

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I lead conversion-focused creative and brand identity teams to deliver measurable growth.

Pakistan

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What I'm looking for

I’m currently seeking remote Creative Lead, Art Director, or Head of Creative roles with UK and US organisations, where I can scale teams, direct brand strategy, and deliver measurable conversion and growth outcomes through conversion-focused design.

I’m a creative lead and brand strategist with 6+ years of experience scaling high-performance design teams and building brand identity systems for e-commerce and DTC brands. I translate complex business objectives into conversion-driven visual strategies, and I take pride in being the primary creative authority and stakeholder liaison.

Recently, I led a full creative department at WhatSales.io (UK) and built/scaled a 7-person team, implementing creative SOPs that reduced revision cycles by 40%. I use performance analytics to identify conversion gaps, then redesign brand creative to improve conversion rates—while maintaining visual consistency across complex portfolios with 10,000+ SKU catalogs.

Experience

Work history, roles, and key accomplishments

Current

Creative Lead & Brand Strategist

Current

WhatSales.io

Jun 2024 - Present (2 years 1 month)

Led a full creative department for high-volume UK and US brand accounts and scaled the team to 7 people through hiring, onboarding, and mentoring. Built creative SOPs that reduced revision cycles by 40% and used performance analytics to redesign brand creative to improve conversion rates.

Creative Direction Brand Strategy Team Leadership Mentor SOPs Conversion Focused Design Performance Analytics A B Testing And Optimization Brand Guidelines Digital Content Direction

Co-Founder & Creative Director

The Ideation Engine

Aug 2023 - Jun 2025 (1 year 10 months)

Developed a conversion-first brand design methodology for an Amazon-focused e-commerce and DTC agency, contributing to an average 20% conversion rate increase validated via A/B testing. Architected scalable brand identity systems for 150+ brands and built/mentored a creative team from scratch while managing full client lifecycle.

Creative Direction Brand Strategy Conversion Focused Design A B Testing Peer Review Systems Client Lifecycle Management

Senior Design Lead & Team Lead

Raistard

Nov 2022 - Aug 2023 (9 months)

Directed integrated branding and digital campaigns across web, social, and physical touchpoints for 10+ concurrent client accounts, serving as primary creative and client-facing stakeholder lead. Standardised design review processes to reduce revision cycles and accelerate junior designer growth through structured mentorship.

Branding Creative Direction Digital Campaigns Client Management Stakeholder Management Design Reviews Mentorship

Graphic Designer (Brand & Event)

Raahi

May 2022 - Nov 2022 (6 months)

Designed cohesive visual identity systems for corporate and cultural events across digital and physical environments. Managed end-to-end campaign and event identity production from brief through final delivery.

Visual Identity Design Event Design Campaign Production Print And Digital Design

Graphic Designer

Tutoria.pk

Oct 2020 - Apr 2022 (1 year 6 months)

Produced social media content, digital ads, illustrations, and brand assets for an early-stage ed-tech startup. Collaborated with product and content teams to ensure visual output aligned with brand voice, campaign goals, and audience expectations.

Social Media Design Digital Advertising Illustration Brand Asset Creation Cross Functional Collaboration Brand Consistency Campaign Visuals