Open to opportunities

United Technology

@unitedtechnology

Message

I am a creative social media strategist driving viral content, engagement, and retention.

Pakistan

Message

What I'm looking for

I'm seeking a role leading trend-driven content strategy and short-form video production, collaborating with creative teams in a data-driven, growth-focused company that values experimentation and measurable engagement.

I am a creative and trend-savvy social media strategist with 7+ years of experience in social media virality, content analysis, and digital storytelling. As a Senior Creative Strategist, I led trend-driven campaigns that improved retention by 45%, increased engagement by 60%, and grew audiences by 200K+.

I combine rigorous performance testing—A/B testing, CTR optimization, retention analysis—with hands-on production skills in CapCut and Adobe Premiere Pro to produce high-performing short-form video across TikTok, Instagram Reels, and YouTube Shorts. I hold certifications in Social Media Marketing, Content Strategy for Virality, and Digital Analytics, and I enjoy collaborating with creative teams to turn trends into measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Strategist

Current

Trendify Digital Agency

Jan 2020 - Present (5 years 7 months)

Led trend research and developed content variations that improved retention by 45% and increased engagement rates by 60% for hospitality and lifestyle campaigns.

TikTok Instagram Reels Content Strategy Retention A B Testing Adobe Premiere Pro Capcut

Social Media Content Specialist

ViralEdge Media

Jan 2016 - Jan 2019 (3 years)

Managed social media for luxury and lifestyle brands, producing trend-focused video content that improved CTR by 30% and grew follower base by 200K+ through A/B testing and optimization.