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Tooba Tanveer

@toobatanveer

Senior Direct Response Copywriter at Orexor, refining full-funnel campaigns through customer research, documented hypotheses, and performance testing.

Pakistan

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What I'm looking for

I'm open to remote full-time, part-time, or contract-based work.

At Orexor, I own full-funnel direct response copy for DTC and consumer brand clients, from ads and landing pages to checkout and post-purchase messaging. I use customer and competitor research to shape a documented hypothesis before writing, then track performance to inform what we test next.

At Oppule, I owned copywriting and offer strategy across product launches and customer journeys. Testing headlines, positioning, and pricing presentation contributed to a 74% increase in qualified sales enquiries over two years; email nurture sequences reached a 34% average open rate and 8.2% click-through rate.

Earlier, at Zin Lifestyle, I wrote and optimised paid social and search ads, contributing to 3x paid social reach and 52% organic traffic growth within 18 months. I began at Teamz International, writing marketing content, trade communications, and retail materials, and I now build AI-assisted research and drafting workflows that preserve brand voice.

Experience

Work history, roles, and key accomplishments

Current

Senior Direct Response Copywriter

Current

Orexor

Jan 2023 - Present (3 years 8 months)

Owns full-funnel direct response copy for DTC and consumer brand clients, including ad copy, landing pages, email and SMS lifecycle campaigns, and brand voice guidelines. Conducts voice-of-customer research and runs A/B tests to optimize KPIs.

Direct Response Copywriting Email Marketing SMS Marketing Klaviyo Meta Ads Google Ads A B Testing KPI Reporting Voice Of Customer Research AI Assisted Workflows

Senior Copywriter & Conversion Strategist

Oppule

Feb 2020 - Dec 2022 (2 years 10 months)

Owned copywriting and offer strategy across sales pages, email sequences, and checkout copy, contributing to a 74% increase in qualified sales enquiries. Wrote and redesigned email nurture sequences, lifting open rate to 34% and click-through rate to 8.2%.

Copywriting Conversion Strategy Email Marketing A B Testing Brand Messaging Competitor Research Social Media Copy Product Descriptions

Direct Response Copywriter

Zin Lifestyle

Jun 2018 - Jan 2020 (1 year 7 months)

Wrote product, landing page, and ad copy, growing paid social reach 3x and organic traffic 52% within 18 months. Researched customer feedback to shape messaging and wrote email campaigns supporting product launches.

Copywriting Landing Pages Paid Social SEO Email Marketing Brand Voice A B Testing Customer Research

Marketing Executive

Teamz International

Sep 2016 - May 2018 (1 year 8 months)

Wrote marketing content, trade communications, and retail materials, achieving a 29% average open rate on email campaigns. Conducted market research and supported content creation for newsletters and brand communications.

Copywriting Email Marketing Market Research Social Media Content Packaging Copy Brand Communications