Madina Abdurasulova

A dynamic and results-driven HR Specialist with over 3 years of experience optimizing HR operations, recruitment, and employer branding within the E-commerce and Logistics sectors. Currently completing a Master’s Degree in Management of Human Resources at the University of Milan, I am passionate about leveraging technology and data-driven insights to enhance HR practices, foster employee engagement, and drive organizational success.

My core expertise lies in integrating digital solutions to streamline HR processes and build a strong employer brand. I excel at managing full-cycle recruitment, developing innovative training programs, and utilizing HR analytics to inform strategic decision-making. My project experience includes:

• Leading digital transformations through ERP system implementations, resulting in optimized workflows and enhanced operational efficiency.

• Boosting employer brand awareness via digital marketing strategies, achieving significant increases in social media followers and website conversions.

• Developing and implementing an E-Learning course focused on sustainable software engineering for a partner company.

In addition to my HR experience, I have a keen interest in sustainability and technology. As part of the University Startup Challenge, I collaborated with a team to develop innovative solutions for sustainable energy consumption, integrating AI-driven weather prediction models.

I am passionate about creating inclusive, efficient, and engaging workplaces that support organizational growth. My leadership, coaching, and communication skills enable me to excel in team environments and drive impactful results. I am eager to contribute my skills and experience to innovative companies seeking to leverage HR as a strategic driver of success.