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Madelaine Musante

@madelainemusante

Message

Visual Commercial specializing in fashion merchandising KPIs and sales performance.

Germany

Message

What I'm looking for

I’m looking for a role where visual merchandising drives measurable growth. I want to use KPIs, conversion insights, and trend analysis to optimize layouts, increase engagement and profitability, and support strong commercial operations and client outcomes.

I’m a Visual Commercial currently working at Zara Frankfurt, specializing in visual merchandising that translates directly into retail results. I use core retail KPIs like Average Transaction Value (ATV), Units Per Transaction (UPT), and conversion rates to measure visual impact on sales.

Before Zara, I built commercial strength through B2B operations as a former Account Manager at Nekane, managing key client accounts across Europe and North America and streamlining operations like order, invoicing, and delivery. I also bring fashion-forward expertise from my Fashion Stylist background—analyzing emerging runway and social media trends and turning them into fluid store displays, outfit combinations, and creative direction across campaigns.

Experience

Work history, roles, and key accomplishments

Current

Visual Commercial

Current

Zara

Oct 2025 - Present (9 months)

Specializes in visual merchandising and uses core retail KPIs and performance analysis to maximize sales impact. Monitors metrics such as ATV, UPT, conversion rates, and VMCR, and adapts store displays using footfall data and real-time feedback.

Visual Merchandising Performance Analysis Average Transaction Value (ATV)Units Per Transaction (UPT)Visual Merchandising Conversion Rate Real Time Feedback Retail Displays Trend Analysis

Commercial Operations Coordinator

Nekane

May 2025 - Oct 2025 (5 months)

Managed key client accounts across Europe and North America, supporting customer satisfaction and retention. Streamlined order, invoicing, and delivery processes and coordinated projects with marketing and logistics, including forecasting for new collection launches and producing sales/performance reports.

Client Account Management Customer Satisfaction Customer Retention Order Management Invoicing Operational Efficiency Forecasting Sales Reporting performance reporting Creative Direction KPI Analysis Trend Analysis SAP Microsoft Office CRM Software

Account Manager

Nekane

Former Account Manager managing B2B operations using SAP/CRM.

Account Management B2B Operations SAP CRM

Education

Degrees, certifications, and relevant coursework

University of Buenos Aires

Fashion Design

2019 - 2024

Grade: 7.0 / 10

Activities and societies: Monitored visual merchandising conversion rate (VMCR), analyzed emerging runway/social trends, and adapted displays using real-time feedback (e.g., high-impact windows and focal points).

Studied Fashion Design at the University of Buenos Aires and applied trend analysis to create outfit combinations and store displays. Used footfall and consumer behavior insights to improve visual merchandising and conversion impact.