Lydia Shoup
@lydiashoup
I create research-driven content, editorial strategy, and SEO storytelling for brands across industries.
ZimbabweWhat I'm looking for
I've created social posts, blogs, website copy, and print ads for 80+ funeral homes through Tribute Technology and MKJ Marketing, while growing social presence and customer trust. I also write SEO-focused luxury travel guides and destination content for EliteLyfe.
Across freelance and in-house roles, I've written, edited, and pitched content for fashion, beauty, lifestyle, travel, health, literature, business, and consumer brands. I enjoy turning complex ideas into clear, compelling stories and adapting content to distinct audiences, voices, and business goals.
Experience
Work history, roles, and key accomplishments
Writing and editing social posts, blogs, website copy, and print ads for 80+ funeral homes in the U.S. and Canada
Writing luxury travel blog posts and travel guides for worldwide destinations applying SEO best practices
Writing and editing content for a variety of clients across the fields of fashion, beauty, lifestyle, travel, health & wellness, personal development, food, literature, business, and career development
Wrote social posts, blogs, and website copy for a variety of clients in the tourism, lifestyle, and retail space
Wrote and edited social posts, blogs, website copy, and print ads for 80+ funeral homes in the U.S.
Grew clients’ social media presence and increased customer trust
Worked as Content Writer at MKJ Marketing.
Wrote daily Instagram posts and managed daily messages and comments stream
Edited fashion product descriptions on Shopify and designer bios for specificity, clarity, and tone of voice
Wrote weekly email newsletters to improve content promotion and increase sales
Edited educational content across a variety of areas
Wrote and pitched articles for HomeToGo’s lifestyle blog
Prepared multiple drafts to align with client needs and expectations
Wrote and pitched blog posts for the journal's online literary publication
Managed UK AdWords account and wrote original travel-focused Google ads for a major online travel company
Proofread and copy edited in-house online marketing materials for style and clarity
Education
Degrees, certifications, and relevant coursework
Queen Mary University of London
Master of Arts (M.A.)
Savannah College of Art and Design
Bachelor of Fine Arts (BFA)
Savannah College of Art and Design
Bachelor of Fine Arts
Earned a Bachelor of Fine Arts degree from Savannah College of Art and Design.
Queen Mary University of London
Master of Arts
Pursued a Master of Arts degree at Queen Mary University of London.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
United States
PortugalSalary expectations
Job categories
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