Leif Pettersen
@leifpettersen
I create high-performing content, tourism campaigns, and travel storytelling.
United StatesWhat I'm looking for
At FindLaw, I write and optimize consumer-focused legal web content, manage editorial calendars, publish targeted Facebook promotions, and use traffic, engagement, and conversion data to refine performance. I also review content for legal accuracy, usability, style, and SEO while mentoring new hires on Facebook Ads Manager.
I've led tourism communications at Mall of America, including TBEX Minnesota, the Writer-in-Residence contest, #MinNoCoata, travel-media outreach, and digital tourism content. As a Lonely Planet guidebook author and freelance writer, my work has appeared in MSN, CNN, USA Today, BBC Travel, and other major outlets.
Experience
Work history, roles, and key accomplishments
Content Marketer
FindLaw
Jan 2022 - Jan 2026 (4 years)
Wrote original legal website content for consumer audiences, maintained editorial calendars, and created paid promotions via Facebook Ads Manager. Reviewed content for accuracy and optimized for SEO.
Education
Degrees, certifications, and relevant coursework
University of Minnesota, Twin Cities
Bachelor of Arts, Theatre Arts
Bachelor of Arts in Theatre Arts from the University of Minnesota, Twin Cities.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
leifpettersen.comJob categories
Skills
Interested in hiring Leif?
You can contact Leif and 90k+ other talented remote workers on Himalayas.
Message LeifGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
