Lydia Kokkinaki
@lydiakokkinaki
Marketing and brand strategist who builds authentic brands, storytelling, and growth for impact-driven businesses.
GreeceWhat I'm looking for
I am a marketing and product management professional from Thessaloniki with experience building brands, running e-commerce, and leading marketing teams. I combine creativity and strategy to turn ideas into stories that connect with customers and drive growth.
I founded and ran a physical store and e-commerce brand, managing product selection, supplier relationships, packaging, storytelling, and online presence. I also led private-label product development and marketing for automotive and refinishing products, expanding presence in Greek and international markets.
As a certified solution-focused life coach, I now work 1:1 with business owners to develop sustainable success strategies, find authentic brand voices, and avoid burnout. I seek flexible remote roles where I can bring storytelling, marketing experience, and creative energy to teams that value true impact.
Experience
Work history, roles, and key accomplishments
Certified Life Coach
Self Employed
Sep 2025 - Present (6 months)
Provide 1-on-1 solution-focused coaching for business owners to develop success strategies that balance professional goals with personal wellbeing and reduce burnout. Guide clients to build authentic brands and sustainable routines.
Founder & Brand Owner
Private Label E‑commerce
Nov 2022 - Jun 2025 (2 years 7 months)
Founded and operated a physical store and e-commerce brand, sourcing artisanal Greek products and developing private-label packaging, storytelling, and online presence to drive sales and brand recognition. Managed supplier relations, product curation, and full business operations.
Marketing Manager
Alexport Company
Nov 2017 - Dec 2019 (2 years 1 month)
Managed private-label automotive and refinishing product portfolio, leading product development, packaging and label design, order coordination, inventory management, and e-commerce marketing to expand Greek and international market presence.
Education
Degrees, certifications, and relevant coursework
University of Macedonia
Bachelor's Degree, Business Administration
Completed a Bachelor's degree in Business Administration with focus on marketing and related business fundamentals.
International Hellenic University
Master's Degree, Product Management
Completed a Master's degree in Product Management with emphasis on product strategy and marketing practices.
Availability
Location
GreeceAuthorized to work in
Job categories
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