Open to opportunities

Theofilos Koronakis

@theofiloskoronakis

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Marketing leader driving brand growth through strategy, trade marketing, and cultural collaborations.

Greece

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What I'm looking for

I seek a strategic marketing role where I can lead brand strategy, trade activation, and cultural partnerships to drive measurable growth and foster creative, collaborative teams.

I am an ambitious marketing leader with 12+ years of experience building brands, leading product launches, and driving measurable commercial growth across FMCG and hospitality. I combine strategic vision, creative development, and commercial acumen to deliver positioning, storytelling, and trade activation that increases awareness and sales.

I have led national ambassador programs, co‑owned hospitality and agency ventures, and consulted across Europe to optimize operations and brand experiences. Notable results include double‑digit sales growth, substantial increases in brand awareness, and improved campaign ROI through cross‑functional collaboration and performance analysis.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Olive Spa

Jan 2025 - Present (10 months)

Developed and executed brand strategy for a skincare line, leading product launches and rebranding from concept to market and boosting online awareness and sales through influencer and digital campaigns.

Brand Strategy Product Launch Digital Marketing Influencer Marketing Content Strategy Market Research Packaging Design KPI Tracking

Hospitality Consultant

Independent Consultant Services

Aug 2022 - Aug 2025 (3 years)

Advised hospitality venues across Europe on operations, guest experience and profitability, delivering strategy, staff training, and revenue optimization to improve ROI.

Revenue Management Service Design Staff Training Market Analysis feasibility studies Cost Control

Marketing & Advocacy Lead

Rooster Rojo Tequila

Jan 2023 - Aug 2024 (1 year 7 months)

Implemented cultural collaborations and advocacy projects across Southern Europe, facilitating partnerships and community engagement to enhance brand positioning and regional presence.

Partnerships Collaboration Digital Marketing Community Engagement Market Insights Influencer Marketing Marketing Analytics

Co-Owner

Oh My God Speakeasy

Feb 2021 - Jul 2023 (2 years 5 months)

Co-owned and operated a high-end cocktail bar, leading branding, product development and marketing initiatives that increased customer satisfaction and repeat business.

Brand Development Menu Development Operations Management Inventory Control Event Marketing Customer Experience Team Leadership

National Ambassador

Sailor Jerry

Jan 2018 - Jan 2023 (5 years)

Represented the brand nationally at events and trade shows, delivered tasting sessions and trainings, and executed marketing strategies to increase visibility and sales.

Event Promotion Training Trade Marketing Field Marketing Campaign Execution Presentation Skills

Marketing Manager

William Grant & Sons

Jan 2018 - Jan 2023 (5 years)

Developed and executed marketing campaigns and strategic plans to drive brand awareness and sales growth while managing key accounts and cross-functional initiatives.

Campaign Management Market Research Account Management Cross Functional Collaboration Budgeting Presentation Skills KPI Tracking Strategic Planning

Co-Owner

Switch On Events

Jan 2016 - Oct 2019 (3 years 9 months)

Co-managed an events, videography and photography agency delivering events up to 1,000 attendees and producing commercial video and photography work while leading creative teams.