Rafaela Khodai

I’m a content and product marketer focused on translating complex technical products into clear, compelling narratives—“the story behind the tech.” With 8+ years total experience (including 3+ years executing strategic marketing), I help mission-driven, climate-focused organizations connect with real people and solve real problems.

At Toucan.earth, I led GTM strategy for technical products, owning positioning, messaging, launch strategy, and ongoing multi-channel campaigns. I ran full-stack marketing operations for a venture-backed climate tech startup—covering content, community, events, and account-based messaging—while partnering closely with product, analytics, partnerships, engineering, and leadership.

I scaled community organically across LinkedIn, X, and Discord by 70%, created conversion-oriented, sales-adjacent content (website copy, explainers, one-pagers, newsletters), and used engagement trends to shape what we said, where we said it, and how we measured performance. I’ve also built SEO-optimized content for 50+ sustainability-focused SMEs and supported CEO visibility with event-integrated thought leadership across 10+ industry events.