Rafaela Khodai
@rafaelakhodai1
Product and content marketer helping climate tech tell compelling stories that convert and grow communities.
What I'm looking for
I’m a content and product marketer focused on translating complex technical products into clear, compelling narratives—“the story behind the tech.” With 8+ years total experience (including 3+ years executing strategic marketing), I help mission-driven, climate-focused organizations connect with real people and solve real problems.
At Toucan.earth, I led GTM strategy for technical products, owning positioning, messaging, launch strategy, and ongoing multi-channel campaigns. I ran full-stack marketing operations for a venture-backed climate tech startup—covering content, community, events, and account-based messaging—while partnering closely with product, analytics, partnerships, engineering, and leadership.
I scaled community organically across LinkedIn, X, and Discord by 70%, created conversion-oriented, sales-adjacent content (website copy, explainers, one-pagers, newsletters), and used engagement trends to shape what we said, where we said it, and how we measured performance. I’ve also built SEO-optimized content for 50+ sustainability-focused SMEs and supported CEO visibility with event-integrated thought leadership across 10+ industry events.
Experience
Work history, roles, and key accomplishments
Freelance Journalist
Freelance
Jan 2014 - Jan 2017 (3 years)
Researched and wrote 30+ articles on social and environmental topics, strengthening narrative and research skills.
Education
Degrees, certifications, and relevant coursework
Kernel KB4
2020 - 2021
Completed the Kernel KB4 program remotely from 2020 to 2021.
Availability
Location
Authorized to work in
Job categories
Skills
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