Open to opportunities

Katerina Kalimeri

@katerinakalimeri

Message

Marketing and Product Manager driving digital transformation and omnichannel growth.

Greece

Message

What I'm looking for

I seek a senior product/marketing role driving omnichannel digital transformation, leading cross-functional teams, owning roadmap and KPIs, and delivering measurable efficiency and revenue gains in a collaborative, data-driven environment.

I am a Marketing and Product Manager with over 14 years of experience leading digital transformation, omnichannel strategy, and customer experience across global automotive programs. I combine product roadmap ownership with marketing strategy to deliver measurable business outcomes.

At Volkswagen Group I led cross-functional teams, managed multimillion-euro budgets, and implemented agile delivery practices (SAFe) to improve efficiency and delivery quality. I defined OKRs, KPIs and dashboards to enable data-driven decisions and consistent brand execution across markets.

My work delivered clear results: approximately 5% budget efficiency gains, a 10% reduction in delivery costs through automation, 15% process simplification across markets, and a 5% increase in turnover per after-sales visit. I excel at stakeholder management, market rollouts and aligning business with technical strategy.

I seek roles where I can lead product and marketing initiatives, drive customer-centric solutions, and scale omnichannel platforms while mentoring teams and fostering cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Program Lead, OneHub

Volkswagen AG

Jun 2022 - Jul 2025 (3 years 1 month)

Led the Commercial Vehicles stream of the OneHub program, delivering feature apps for global websites, defining OKRs/KPIs and dashboards, and driving market rollouts to ensure consistent brand execution; achieved ~5% budget efficiency gains.

Program Management Product Management OKRs KPIs Budget Management Rollout

Product Owner / Product Manager

Volkswagen AG

Sep 2021 - May 2022 (8 months)

Defined roadmap for front- and back-end of a B2B Customized Solution Portal, introduced automated testing and processes to improve quality and free resources, reducing delivery costs by ~10%.

Product Roadmap Product Ownership Automated Testing Process Optimization Agile

Digital Sales Strategy Manager

Volkswagen AG

Aug 2019 - Aug 2021 (2 years)

Contributed to omnichannel online sales strategy for Commercial Vehicles, defining end-to-end requirements from product setup to pricing while coordinating legal, sales, and digital stakeholders.

Sales Strategy Requirements Gathering Pricing Strategy Cross Functional Collaboration Stakeholder Management

Change & Rollout Manager

Volkswagen AG

Feb 2018 - Aug 2019 (1 year 6 months)

Led rollout of digital after-sales systems across multiple markets, aligning market and IT stakeholders to implement feasible plans and simplifying processes by ~15% across six European markets.

Change Management Rollout Stakeholder Management Process Improvement Implementation Cross Market Coordination

Market Researcher / Marketing Planner

Volkswagen AG

Mar 2017 - Jan 2018 (10 months)

Established program to test marketing campaigns using focus groups and quantitative methods, identifying effective messaging and visuals to reduce costs and improve campaign performance.

Market Research Campaign Testing Focus Groups Quantitative Analysis Messaging Cost Optimization Marketing Planning

District Manager, After Sales

Volkswagen AG

Jan 2011 - Jun 2016 (5 years 5 months)

Implemented after-sales standards and programs at dealer/importer level across European markets to improve satisfaction, loyalty and profitability; delivered a 5% increase in turnover per after-sales visit.

Sales Standards Performance Analysis Customer Satisfaction Implementation