Luz Calderon User

Plans, implements, and optimizes digital advertising campaigns across multiple platforms, managing over five accounts. Monitors performance, develops strategic proposals, and prepares data-driven reports and dashboards.

Managed and optimized programmatic campaigns with budgets exceeding $25K USD, leading weekly client status calls and collaborating with global teams. Developed automations in Python and Power Automate to improve operational efficiency.

Implemented media guidelines, coordinated materials and approvals with clients, and monitored campaign performance. Reconciled contracted amounts and generated purchase orders through Advermint.

Scheduled spots on client media channels, validated closings with media outlets, and prepared billing reports. Supported digital implementations and verified spot broadcasts using IBOPE easychecking.

Designed graphic materials aligned with corporate culture and managed photographic records. Organized endomarketing campaigns and delivered induction talks for new employees.

Pursued a degree in Communication Sciences, specializing in media and internal communications.

Completed the Foundations of Digital Marketing certification.

Completed a course on Google and Facebook Ads.